Marketing Manager
The Adkins Group Inc - Sidney, New York, United States, 13838Work at The Adkins Group Inc
Overview
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Overview
Duties include the following :-Supervise and Manage the Product Marketing team :Assess performanceSet and monitor career objectivesProvide coaching and mentoring in order to help develop capabilities-Manage following key indicators on monthly basis :Gross/Net Margin By Product On OrdersGross/Net Order RateGross/Net RevenueOrder pipelines and forecasts-Monitor Market share, product or technology gaps, key customer needs and emerging customers/markets. Key Elements :Market Identification & Market Share GoalsCompetitive Strengths & WeaknessesPricing StrategiesCost Reduction GoalsNew Product IntroductionsGross Margin GoalsPromotional Plans-Field Sales TrainingTraining Tools for use on WebTraining of new sales personnelProduct training of Field Sales at sales meetings-Monthly Operation ReviewsDiscuss issues or successes on "Path" goalsPrepare and present monthly matrix on sales and margin objectivesUpdate Management on all issues, opportunities, market commentary, and new product-Strategic Planning and BudgetingPrepare the marketing and sales sections of the Commercial Air Division's annual strategic planAssess progress against strategic plan objectives-Promotional PlansLiterature Creation & UpdateOEM Advertising Schedule-Distribution Promotional Plans
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If the following describes you, we would love to talk with you about the role!You have:-A bachelor's degree in marketing, engineering, or a related field.-A strong background in product marketing, preferably in a similar industry (electronics, defense, or technology). -At least 5-7 years of progressive marketing experience, including roles in product marketing or related areas. -At least five years involvement with field sales or customers.-Demonstrated experience in supervising and managing marketing teams.-Proven ability to assess team performance, set objectives, provide coaching, and mentor team members for skill development.-Strong understanding of financial metrics related to product marketing, including gross/net margin analysis, revenue, and forecasting.-Experience in managing budgets and setting financial goals.-A track record of developing and launching new products successfully.-Experience in maintaining and optimizing existing product lines while managing costs effectively.-Proficiency in market research and analysis, including identifying market gaps, customer needs, and competitive strengths and weaknesses.-Proven ability to develop pricing strategies and cost reduction goals.-Experience in providing field sales training and developing training tools, especially for web-based platforms.-Ability to effectively communicate product knowledge to the sales team.-Experience in contributing to the development of annual strategic plans.-Demonstrated ability to assess progress against strategic objectives and make adjustments as needed.-Strong skills in creating and updating marketing literature.-Experience in developing and executing distribution promotional plans to reach target markets effectively.-Excellent written and verbal communication skills, as the role involves presenting executive summaries and updates to senior management.-While not mandatory, a candidate with technical knowledge in electronics or commercial-grade connectors and cables may be advantageous.-Familiarity with commercial air standards and regulations related to electronic connectors and cables can be beneficial.-The ability to adapt to changing market conditions and innovate in product marketing strategies is crucial. -A proven track record of achieving top-line growth and margin objectives.