Senior Product Marketing Manager San Mateo, CA United States Mark...
Verkada - San Mateo, California, United States, 94403Work at Verkada
Overview
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Overview
Responsibilities
Develop product positioning and competitively differentiated messaging for a product based on user research, market insights, and product knowledge.
Partner with the Product Management team to set a go-to-market strategy within each product vertical, including targeted markets, pricing and packaging, product rollout and marketing strategy.
Bring new cameras products to market by taking the lead on launches - planning, creating/managing deliverables and timelines in order to maximize impact
Work closely with Brand, Creative and Demand Generation teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, email nurture, etc).
Partner with Channel and Sales Enablement teams to effectively position our products, leveraging internal tools and developing assets that help improve win rates.
Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, Customer Success, and Product teams to drive business results.
Requirements
5+ years of product marketing (or similar) experience, or prior management consulting experience
Experience working cross-functionally with teams including Product, Engineering, Sales, Creative, and Marketing.
Ability to help drive creative and content efforts across the marketing organization.
Strong ability to write for various audiences, including technical content.
Bachelor’s required, MBA is a plus, but not required.
US Employee BenefitsVerkada is committed to investing in the holistic health and well-being of all employees and their families. Our benefits and perks programs include, but are not limited to:- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums- Nationwide medical, vision and dental coverage- Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options- Expanded mental health support- Paid parental leave policy & fertility benefits- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time- Professional development stipend- Wellness/fitness benefits- Healthy lunches and dinners provided daily
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