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Are you obsessed with social media, food culture, and storytelling? Do you know how to craft a post that grabs attention, sparks conversation, and sets the trend instead of chasing it? If so, we need you. New York Shuk is looking for a Social & Digital Marketing Lead to bring our brand to life online. This role is fast-paced, creative, and full of opportunity-perfect for someone who thrives on storytelling and building a brand that truly connects. A Little About Us Founded by Ron & Leetal Arazi, New York Shuk is a family-run business dedicated to preserving and sharing the rich flavors of Middle Eastern cooking. Our handcrafted pantry staples can be found in Whole Foods, Wegmans, Sprouts, The Fresh Market, and specialty stores across the U.S. We're passionate about making authentic, high-quality flavors accessible for everyday cooking in the USA-and we're looking for someone just as passionate to bring our brand to life. "Condiments Come and Go, but New York Shuk Harissa is Forever." - Bon Appétit Magazine Visit for more information. What You'll Do Brand Strategy & Content Creation Develop and execute marketing strategies across organic & paid social, email, and e-commerce to drive brand awareness and sales. Own and refine our brand voice, ensuring every post, email, and campaign feels authentic, engaging, and unmistakably New York Shuk. Keep everything running smoothly with marketing calendars, workflows, and organizing assets. Social Media & Community Building Plan, create, and schedule scroll-stopping content for Instagram, TikTok, Facebook, Pinterest, and YouTube. Stay ahead of cultural moments and consumer feedback to create fresh, innovative content. Build and engage with our community-the heart of our brand. Respond to comments, DMs, and mentions with real, human interactions. Partnerships & Collaborations Develop and manage brand partnerships with content creators, restaurants, and retailers. Oversee our affiliate program to expand reach and drive sales. Ad Hoc Projects (Because We're a Small Business, and That's How It Works) Jump in wherever needed-whether it's brainstorming a new product campaign, developing and managing retail-driven marketing efforts (including Instacart promotions, Amazon strategies, and other retailer initiatives), or troubleshooting an e-commerce issue. What Makes You a Great Fit You live and breathe digital marketing & social media-you know what works and why. You're a creative thinker who can turn a simple ingredient into a compelling story. You're obsessed with food-you talk about it, cook it, and always want to learn more. You don't follow trends-you create them. You're organized, data-driven, and results-oriented-tracking what's working (and fixing what's not). You thrive in a fast-paced, entrepreneurial environment where priorities shift, and no two days look the same. What You Need to Bring to the Table 3+ years of experience in Social Media, Digital Marketing, Brand Marketing, or a related field. Previous CPG experience required (food/beverage preferred). Strong copywriting skills-your captions, emails, and headlines make people stop and engage. Experience with content creation tools (Adobe Suite, Lightroom, Canva, video editing software). Familiarity with e-commerce platforms like Shopify or Squarespace, a plus. Proficiency with Google Analytics, Facebook Ad Manager, and performance tracking tools. Exceptional project management skills-meeting deadlines and juggling multiple tasks with ease. Why You'll Love This Role Creative freedom to bring bold ideas to life. You get to work with amazing products that people genuinely love. No corporate red tape-if it's a great idea, we'll make it happen. A chance to shape the brand's future and make a real impact. The Details Brooklyn, NY - In-office position $66,000-$75,000 (DOE) Salaried, full-time position Immediate start date How to Apply Email your resume + cover letter to jobs@ with the subject line: [Your Name] - Social & Digital Marketing Lead Position Include 5+ examples of your work (social posts, email campaigns, copywriting, video content-whatever shows off your skills).