Marketing Manager
Greystar - Fort Lauderdale, Florida, us, 33336![Greystar](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Greystar
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Overview
JOB DESCRIPTION1.ÂÂ ÂServes as primary marketing contact for Onsite and Operations teams which may include assignment of a specific portfolio based on regional needs.2.ÂÂ ÂCollaborates with Onsite team and Operations on marketing programs that enhance property performance and support portfolio goals.3.ÂÂ ÂUses critical thinking to define and execute marketing strategy, brand evolution, and programs that support achievement of the portfolio's business development and financial performance goals by implementing action plans around marketing, advertising, sales, and new development presentations.4.ÂÂ ÂOversees and manages Greystar brand to maintain consistency across portfolio, where applicable.5.ÂÂ ÂAssists in acquisition and disposition assignments by managing transfer of digital assets, setup of new advertising and campaign agreements, transition and updates of social channels, and onboarding new team members by reviewing Greystar policies, procedures, and practices related to marketing and advertising.6.ÂÂ ÂTakes initiative to research, define, and launch cutting-edge technology and programs to increase performance and minimize marketing expenses.7.ÂÂ ÂProject manages the development of community specific digital assets and collateral materials, communication pieces, promotional materials, presentations, websites, reporting and training materials for an assigned portfolio of communities.8.ÂÂ ÂProvides oversight of ORM and social media initiatives to align with community band, portfolio goals, and National benchmarks.9.ÂÂ ÂProvides marketing budget recommendations for acquisitions and supports annual budgeting efforts for portfolio.10.ÂÂ ÂOversees property photography projects to include contracting approved partners, use of required VASA and agreements, and maintaining centralized photo library - includes new photo shoots, renovation photography, neighborhood, lifestyle, etc.11.ÂÂ ÂDevelops and conducts portfolio trainings for new programs and continuing education of marketing initiatives.12.ÂÂ ÂConducts monthly touchpoints, at minimum, with Operations through calls/meetings to discuss client expectations, marketing goals, and marketing support to enhance property performance.13.ÂÂ ÂMeets with advertising and marketing partners on a regular cadence, reviews proposed service contracts to confirm preferred rates and ideal service levels, recommends creative service providers, monitors and manages advertising suppliers for product performance and service quality, and fine tunes services/budgets in place as needed to achieve optimal results that support asset performance goals.14.ÂÂ ÂProvides technical guidance and support to onsite and corporate teams as well as colleagues to include troubleshooting challenges discovered as onsite teams audit digital ad channels for accuracy.15.ÂÂ ÂCollaborates with our national, innovation, and in-house creative service teams to implement national initiatives and marketing technology at the site level.16.ÂÂ ÂMay supervise other marketing team members by interviewing with an eye for top talent, hiring, training, developing, managing their performance and make tough decisions when necessary.17.ÂÂ ÂSenior role may be assigned based on experience and/or responsibilities assigned.#LIAdditional Compensation
:Corporate Positions:ÂInÂaddition to the base salary, this role may be eligible to participateÂinÂan annual bonus program based onÂindividual and company performance.Onsite Property Positions:ÂInÂaddition to the base salary, this role may be eligible to participateÂin weekly, monthly, and/or quarterly bonus programs.Robust Benefits Offered*:Competitive Medical, Dental, Vision, and Disability & LifeÂinsurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 10 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.For onsite team members, 20-40% housing discount at Greystar-managed communities.6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).401(k) with Company Match up to 6% of pay after 6 months of service.Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).Employee Assistance Program.Critical Illness, Accident, HospitalÂIndemnity, PetÂInsurance and Legal Plans.Charitable giving program and benefits.*Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listedÂinformation above due to Collective Bargaining Agreements and/or local governing authority.Greystar will consider for employment qualified applicants with arrest and conviction records.
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