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Benefits: 401(k) 401(k) matching Dental insurance Flexible schedule Health insurance Paid time off Vision insurance About the Role: We are seeking a talented and versatile Digital Content & SEO Specialist to join our dynamic marketing team. In this role, you will be responsible for managing our company website, creating engaging content, and implementing SEO strategies to improve our online visibility and drive organic traffic. Key Responsibilities: Website Management: Oversee the day-to-day operations and maintenance of the company website Ensure website content is up-to-date, accurate, and aligned with company manufacturing capabilities and product offering Collaborate with IT and design teams to implement website updates and improvements Monitor website performance and user experience, recommending and implementing optimizations Content Creation: Develop and execute a content strategy that aligns with business goals and target audience needs Create high-quality, engaging content for the website, including blog posts, product descriptions, and landing pages Produce multimedia content, such as infographics and videos Ensure all content is SEO-optimized and adheres to brand guidelines SEO Support: Conduct keyword research and implement SEO best practices across all web content Optimize existing content for search engines and user experience Monitor and analyze website traffic, search engine rankings, and other KPIs Develop and maintain a link-building strategy to improve domain authority Stay up-to-date with the latest SEO trends and algorithm changes Knowledge of SEO best practices and tools (e.g., Google Analytics, SEMrush) Familiarity with HTML, CSS, and basic web development principles Experience with social media management and integration Compensation: $70,000.00 - $90,000.00 per year Newbury Franklin Industrials ("NFI") is the data-driven industrial manufacturing and distribution platform of Newbury Franklin, a private equity firm focused on long-term holdings. NFI's team is made of highly motivated individuals looking to make a direct impact in the company's growth and execution of our long-term strategy. Our family of companies include seven operating entities, including an electrical components manufacturer founded in 1970s, a manufacturing and distribution company with more than 100,000 unique products, and an e-commerce platform organically created from our talented team in-house. Our long-term strategy is to build and grow a geographically diverse industrial powerhouse via both organic growth and acquisitions. NFI and its companies have a presence throughout the US, which may provide opportunities for geographic relocation and career growth.