Lifecycle Marketing Manager
BPM-PR Firm - San Jose, California, United States, 95123![BPM-PR Firm](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at BPM-PR Firm
Overview
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Overview
South Bay, California or Remote (US & Canada only)
If the following job requirements and experience match your skills, please ensure you apply promptly.Annual Salary:
125,000 to 175,000 USDType:
Full-timeAbout UsNex creates games and experiences that are powered by your body motion, getting everyone to play more, move more, and have fun. Our products are used by millions of people. Nex was formed by experienced entrepreneurs from companies like Apple, Google, Microsoft and Meta and backed by world-class investors like Samsung, Dapper Labs and the NBA.
The RoleAs Nex Playground’s Lifecycle Manager, you will be responsible for overseeing our customer lifecycle from first touch through subscription renewal or reacquisition. You will work closely with the platform team, our CRM agency, and Marketing, to build unique programs that drive retention, engagement, and revenue. This role reports to the VP, Publishing.
You have a deep understanding of modern CRM strategies and tactics, don’t solely rely on email, and think big when proposing new strategies. You are a self starter, are comfortable rolling up your sleeves and can establish domain expertise for an entire discipline. In this role, you'll have the opportunity to share content directly with customers, curating a custom marketing experience that highlights our unique platform and games.
What You Will Bring to the TableAt least 5 years experience managing CRM and Lifecycle programs within an entertainment subscription product, video games, or other relevant industry. You have deep expertise leveraging marketing automation tools and analytics to optimize the performance of campaigns throughout the subscriber journey. You’ve also run Post Purchase Surveys, NPS, and product review comms to generate sentiment analysis and customer insights.
Must HaveHands on experience with corporate-level CRM tools (Klaviyo, Salesforce or similar), ideally overseeing their implementation and working across product and engineering teams to ensure proper integration.History of turning business goals into measurable KPIs that drive long-term growth, engagement, retention, and revenue.Must be detail oriented with excellent communication, documentation, and reporting & analysis skills.Should Have
Thorough understanding of testing frameworks and methodologies needed for designing end-to-end experiments.Prior experience designing and creating multi-step CRM journeys within complex data environments.Experience developing unique segmentation approaches that drive personalized programs and messaging.Nice to HaveHTML skills or alternative methods to design and build your own email templates and landing pages.An interest in video games, eCommerce, and startup life.
We OfferCompetitive compensation package.Flexible working hours and vacation policy.A customer-driven culture that treasures talents and individual growth.Front row seat and hands-on experience to the most cutting edge technologies in an evolving gaming field.
Nex is located in
San Jose, California, USA
and
Hong Kong . Learn more about us at nex.inc/who-we-are .
How to Apply
We can’t wait to connect with you if you think you’re a good fit, please send your resume to
careers@nex.inc
with the subject "Lifecycle Marketing Manager" and we will be in touch! We encourage applications even if you don’t meet more than 50% of the requirements, we believe that experience comes in many forms.@2017 - 2024 NEX Team Inc. All rights reserved.
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