Broadview FCU
Senior Field Marketing Specialist
Broadview FCU - Albany, New York, us, 12237
Work at Broadview FCU
Overview
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Overview
If you are ready to join a company that truly cares about its employees, our members, and our community then you have come to the right place!
Summary of Role :
A Senior Field Marketing Specialist will be responsible for developing and executing marketing campaigns based on thorough market research and data analysis to determine the most effective way to drive results. This individual deeply understands the value propositions of the Credit Union’s products and services and will b e the expert on the business units and be able to offer insights when working with third parties and internal staff .
Essential Job Functions/Responsibilities :
Be a trusted marketing advisor across all assigned business units regarding products, services, and corporate goals.
C reat e marketing plans, estimat e campaign costs/ budgets, participat e in planning & retro meetings, monitoring, and following up on assignments/budgets and reporting campaign performances and ROIs.
I nterpret data through various data platforms .
Make sound recommendations based on data-first metrics and strategies to continue attaining the business goals set by the business unions .
Develop and drive marketing initiatives that generate leads through effective member journeys by using personas and products alike.
Offer data - based recommendations gathered from reporting on where to shift marketing efforts.
Measure and report on marketing plans, member journeys, and deliver recommendations for future campaigns.
Work closely with the Field Marketing Manager to support the organization’s growth by developing marketing strategies that drive awareness and engagement within the credit union and surrounding communities.
O versee production of assigned business area’s marketing collateral , procedures, and deadlines, including the accuracy of published and printed materials for designated projects and internal customers.
Make suggestions and proposals for innovative ideas and pilot programs from start to finish backed by solid research and data analysis.
Work closely with the Field Marketing Manager to schedule campaigns in the marketing calendar strategically based on market trends .
Utilize the project management system to manage projects and backlogs.
Collaborate with the Brand Strategy team on copy and creative needs, while be ing responsible for managing the proof ing process for each campaign ; with digital marketing team on all digital related tasks and KPIs; and with Member Insights team on member behaviors and consumer preferences .
Maintain an awareness of all laws, regulations, developments , and trends that may affect the assigned business and marketing.
Work cooperatively with the compliance department to ensure all disclosures and related compliance materials are up to date for all related/assigned projects.
Minimum Job Qualifications:
Bachelor’s degree in Marketing, Business Development , Project Management or a related field, plus six (6) to ten ( 10) years of experience in Marketing, ecommerce or equivalent combination of education and experience.
Proven track record of aligning Marketing strategies with Sales results with tangible success, i.e., tangible growth, lead and revenue generation achievements .
The ability to perform data analysis, interpret the results and make recommendations .
Solid understanding of Credit Union products and services with a strong emphasis on the Credit Union philosophy: people helping people.
Experience with both traditional and digital marketing vehicles such as mail, email (including nurture/drip marketing), events/webinars, inbound marketing, website as well as mobile, and variety of social networking vehicles.
Understand and can perform Market research and Competitive analysis .
Excellent verbal, written and auditory communication skills and interpersonal skills; presentation skills.
Flexibility to work morning, evening, and weekend events when needed to represent the Credit Union.
Proficiency in Microsoft Office Suite including Word, Excel, PowerPoint, Outlook, Teams, & SharePoint .
Experience with Salesforce, including Salesforce Financial Service Cloud, Community Cloud and Marketing Cloud is a plus .
Other CRM experience is a plus .
Starting Compensation: $77,376-$96,720 annually, plus a competitive benefits package.
Bilingual individuals who are fluent in a second language in addition to English are highly encouraged to apply.
We are an equal opportunity employer. We do not discriminate on the basis of race, creed, color, national origin, religion, sex, age, veteran status, disability, genetic information, gender identity, or any other protected class.
Broadview FCU is committed to ensuring individuals with disabilities and/or those who have special needs participate in the workforce and are afforded equal opportunity to apply and compete for jobs. If you would like to contact us regarding the accessibility of our Website or need assistance completing the application process, please contact us at talentacquisition@broadviewfcu.com
Summary of Role :
A Senior Field Marketing Specialist will be responsible for developing and executing marketing campaigns based on thorough market research and data analysis to determine the most effective way to drive results. This individual deeply understands the value propositions of the Credit Union’s products and services and will b e the expert on the business units and be able to offer insights when working with third parties and internal staff .
Essential Job Functions/Responsibilities :
Be a trusted marketing advisor across all assigned business units regarding products, services, and corporate goals.
C reat e marketing plans, estimat e campaign costs/ budgets, participat e in planning & retro meetings, monitoring, and following up on assignments/budgets and reporting campaign performances and ROIs.
I nterpret data through various data platforms .
Make sound recommendations based on data-first metrics and strategies to continue attaining the business goals set by the business unions .
Develop and drive marketing initiatives that generate leads through effective member journeys by using personas and products alike.
Offer data - based recommendations gathered from reporting on where to shift marketing efforts.
Measure and report on marketing plans, member journeys, and deliver recommendations for future campaigns.
Work closely with the Field Marketing Manager to support the organization’s growth by developing marketing strategies that drive awareness and engagement within the credit union and surrounding communities.
O versee production of assigned business area’s marketing collateral , procedures, and deadlines, including the accuracy of published and printed materials for designated projects and internal customers.
Make suggestions and proposals for innovative ideas and pilot programs from start to finish backed by solid research and data analysis.
Work closely with the Field Marketing Manager to schedule campaigns in the marketing calendar strategically based on market trends .
Utilize the project management system to manage projects and backlogs.
Collaborate with the Brand Strategy team on copy and creative needs, while be ing responsible for managing the proof ing process for each campaign ; with digital marketing team on all digital related tasks and KPIs; and with Member Insights team on member behaviors and consumer preferences .
Maintain an awareness of all laws, regulations, developments , and trends that may affect the assigned business and marketing.
Work cooperatively with the compliance department to ensure all disclosures and related compliance materials are up to date for all related/assigned projects.
Minimum Job Qualifications:
Bachelor’s degree in Marketing, Business Development , Project Management or a related field, plus six (6) to ten ( 10) years of experience in Marketing, ecommerce or equivalent combination of education and experience.
Proven track record of aligning Marketing strategies with Sales results with tangible success, i.e., tangible growth, lead and revenue generation achievements .
The ability to perform data analysis, interpret the results and make recommendations .
Solid understanding of Credit Union products and services with a strong emphasis on the Credit Union philosophy: people helping people.
Experience with both traditional and digital marketing vehicles such as mail, email (including nurture/drip marketing), events/webinars, inbound marketing, website as well as mobile, and variety of social networking vehicles.
Understand and can perform Market research and Competitive analysis .
Excellent verbal, written and auditory communication skills and interpersonal skills; presentation skills.
Flexibility to work morning, evening, and weekend events when needed to represent the Credit Union.
Proficiency in Microsoft Office Suite including Word, Excel, PowerPoint, Outlook, Teams, & SharePoint .
Experience with Salesforce, including Salesforce Financial Service Cloud, Community Cloud and Marketing Cloud is a plus .
Other CRM experience is a plus .
Starting Compensation: $77,376-$96,720 annually, plus a competitive benefits package.
Bilingual individuals who are fluent in a second language in addition to English are highly encouraged to apply.
We are an equal opportunity employer. We do not discriminate on the basis of race, creed, color, national origin, religion, sex, age, veteran status, disability, genetic information, gender identity, or any other protected class.
Broadview FCU is committed to ensuring individuals with disabilities and/or those who have special needs participate in the workforce and are afforded equal opportunity to apply and compete for jobs. If you would like to contact us regarding the accessibility of our Website or need assistance completing the application process, please contact us at talentacquisition@broadviewfcu.com