Sr. Director Product Marketing, Falcon Platform (Remote)
CrowdStrike - Kirkland, Washington, United States, 98034Work at CrowdStrike
Overview
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Overview
Platform Positioning: Own the platform positioning and messaging to ensure customers understand the unique value proposition of the Falcon Platform.
*Pricing & Packaging: * Develop and oversee pricing and packaging strategies to maximize market penetration and revenue.
Corporate Pitch & Key Notes: Craft and deliver compelling corporate pitches and keynotes that highlight the unique value and capabilities of the Falcon Platform.
Team Leadership: Lead and elevate a team of skilled marketers to create compelling messaging, content, and sales tools.
*Business Growth: * Drive awareness, adoption, and pipeline for the Falcon Platform and related products.
*Product Launch: * Plan and launch new offerings, capabilities, and releases, managing cross-functional implementation.
*Content Strategy: * Lead a team to develop fresh content, including collateral, thought leadership assets, website content, videos, blogs, and more.
*Sales Enablement: * Collaborate with sales and alliances teams to ensure value proposition, assets, training, support structures, and incentive plans are in place.
*Market and Competitive Intelligence: * Be the expert on target buyers, market trends, and competitive offerings to drive differentiation and influence planning.
*Strategic Planning: * Engage with cross-functional teams to design, plan, and execute go-to-market strategies that drive measurable results.
*Executive Leadership: * Collaborate with the executive team to develop long-term marketing strategies and product positioning.
*Thought Leadership: * Serve as an evangelist through blogging, social media, and speaking engagements.
What You'll Need:
15+ years of experience in security software, PMM, technical PMM, PM, cybersecurity, cloud, networking, and/or B2B SaaS.
Proven track record in leading teams of Directors, Sr. Managers, and individual contributors.
Deep domain expertise in cybersecurity platforms and related technologies.
Bachelor's degree in business/marketing; MBA