Sr. Director Product Marketing, Falcon Platform (Remote)

CrowdStrike, Inc. Full time R19501 About the Role: We are seeking a Sr. Director of Product Marketing to own and lead the positioning and messaging, pricing strategy, corporate keynotes and GTM for the CrowdStrike Falcon Platform. This role spans all marketing functions: Product Marketing (PMM), demand generation, analyst relations (AR), public relations (PR), and digital marketing.This role requires domain knowledge and understanding of the cybersecurity landscape and how organizations position platform first approach. You will be responsible for defining strategy, goals, priorities, and reporting weekly KPIs that drive impact across the business. Specifically, you will spearhead the positioning and messaging, pricing and packaging, company pitch, corporate keynotes, and go-to-market strategy for the CrowdStrike Falcon Platform. You will drive the marketing narrative, advocating for a trust platform-first approach to cybersecurity solutions built on a single agent, single console, and unified platform architecture. This strategic role involves leading a team of Directors, Sr. Managers, and Sr. PMMs, and collaborating with leaders across the company to achieve exceptional positioning and growth in highly competitive markets. To be successful, you need a comprehensive understanding of multiple cybersecurity domains, along with strong expertise in platform messaging and positioning. What You'll Do:

Platform Positioning: Own the platform positioning and messaging to ensure customers understand the unique value proposition of the Falcon Platform.

*Pricing & Packaging: * Develop and oversee pricing and packaging strategies to maximize market penetration and revenue.

Corporate Pitch & Key Notes: Craft and deliver compelling corporate pitches and keynotes that highlight the unique value and capabilities of the Falcon Platform.

Team Leadership: Lead and elevate a team of skilled marketers to create compelling messaging, content, and sales tools.

*Business Growth: * Drive awareness, adoption, and pipeline for the Falcon Platform and related products.

*Product Launch: * Plan and launch new offerings, capabilities, and releases, managing cross-functional implementation.

*Content Strategy: * Lead a team to develop fresh content, including collateral, thought leadership assets, website content, videos, blogs, and more.

*Sales Enablement: * Collaborate with sales and alliances teams to ensure value proposition, assets, training, support structures, and incentive plans are in place.

*Market and Competitive Intelligence: * Be the expert on target buyers, market trends, and competitive offerings to drive differentiation and influence planning.

*Strategic Planning: * Engage with cross-functional teams to design, plan, and execute go-to-market strategies that drive measurable results.

*Executive Leadership: * Collaborate with the executive team to develop long-term marketing strategies and product positioning.

*Thought Leadership: * Serve as an evangelist through blogging, social media, and speaking engagements.

What You'll Need:

15+ years of experience in security software, PMM, technical PMM, PM, cybersecurity, cloud, networking, and/or B2B SaaS.

Proven track record in leading teams of Directors, Sr. Managers, and individual contributors.

Deep domain expertise in cybersecurity platforms and related technologies.

Bachelor's degree in business/marketing; MBA