CrowdStrike
Sr. Director Product Marketing, NG-SIEM (Remote)
CrowdStrike, Kirkland, Washington, United States, 98034
CrowdStrike, Inc. Full time R19499 About the Role: We are seeking a Sr. Director of Product Marketing to own and lead NG SIEM (security event and incident management) across all of our marketing functions (PMM, demand, AR, PR, digital). This role requires deep domain knowledge and understanding of SIEM and the observability/log management space. You will be responsible for defining strategy, goals, priorities, and reporting weekly KPIs that drive impact across the business. Specifically, you will spearhead the positioning, messaging, and go-to-market strategy for CrowdStrike Falcon Next-Gen SIEM. This strategic role involves leading a team of product and technical marketers (Directors, Sr. Managers, Sr. PMMs) and collaborating with leaders across the company to drive exceptional positioning and growth in highly competitive markets.To be successful, you need to have a comprehensive understanding of multiple domains across cybersecurity as well as strong knowledge of security information and event management (SIEM) products and related technologies. What You'll Do:
*Category Disruption: * Evolve and dominate the SIEM market.
*Positioning: * Develop sharp, bold, and differentiated messaging leveraging customer stories and product capabilities.
Team Leadership: Lead and elevate a team of skilled marketers to create compelling messaging, content, and sales tools.
*Business Growth: * Drive awareness, adoption, and pipeline for CrowdStrike NG-SIEM and related products.
Product Launch: Plan and launch new offerings, capabilities, and releases, managing cross-functional implementation.
Content Strategy: Lead a team to develop fresh content, including collateral, thought leadership assets, website content, videos, blogs, and more.
*Sales Enablement: * Collaborate with sales and alliances teams to ensure value proposition, assets, training, support structures, and incentive plans are in place.
*Market and Competitive Intelligence: * Be the expert on target buyers, market trends, and competitive offerings, using this knowledge to drive differentiation and influence planning.
Strategic Planning: Engage with cross-functional teams to design, plan, and execute go-to-market strategies that drive measurable results.
Executive Leadership: Collaborate with the executive team to develop long-term marketing strategies and product positioning.
Thought Leadership: Serve as an evangelist through blogging, social media, and speaking engagements.
What You'll Need:
15+ years of experience in security software, PMM, technical PMM, PM, cybersecurity, cloud, networking, and/or B2B SaaS.
Proven track record in leading teams of Dirs, Sr. Mgrs, and individual contributors.
Deep domain expertise in SIEM, SOAR, Log Management, and Observability
Bachelor's degree in business/marketing; MBA from a top-tier program preferred.
Exceptional written communication and presentation skills.
Excellent interpersonal skills to interact across teams and partners
Highly proactive, self-starter with the ability to manage multiple projects.
Passionate about cybersecurity and delivers with a high level of intensity under pressure
Strong cross-team collaboration skills and comfort with high-visibility initiatives.
Ability to create clear, compelling messages and willingness to create external assets or internal deliverables.
*Category Disruption: * Evolve and dominate the SIEM market.
*Positioning: * Develop sharp, bold, and differentiated messaging leveraging customer stories and product capabilities.
Team Leadership: Lead and elevate a team of skilled marketers to create compelling messaging, content, and sales tools.
*Business Growth: * Drive awareness, adoption, and pipeline for CrowdStrike NG-SIEM and related products.
Product Launch: Plan and launch new offerings, capabilities, and releases, managing cross-functional implementation.
Content Strategy: Lead a team to develop fresh content, including collateral, thought leadership assets, website content, videos, blogs, and more.
*Sales Enablement: * Collaborate with sales and alliances teams to ensure value proposition, assets, training, support structures, and incentive plans are in place.
*Market and Competitive Intelligence: * Be the expert on target buyers, market trends, and competitive offerings, using this knowledge to drive differentiation and influence planning.
Strategic Planning: Engage with cross-functional teams to design, plan, and execute go-to-market strategies that drive measurable results.
Executive Leadership: Collaborate with the executive team to develop long-term marketing strategies and product positioning.
Thought Leadership: Serve as an evangelist through blogging, social media, and speaking engagements.
What You'll Need:
15+ years of experience in security software, PMM, technical PMM, PM, cybersecurity, cloud, networking, and/or B2B SaaS.
Proven track record in leading teams of Dirs, Sr. Mgrs, and individual contributors.
Deep domain expertise in SIEM, SOAR, Log Management, and Observability
Bachelor's degree in business/marketing; MBA from a top-tier program preferred.
Exceptional written communication and presentation skills.
Excellent interpersonal skills to interact across teams and partners
Highly proactive, self-starter with the ability to manage multiple projects.
Passionate about cybersecurity and delivers with a high level of intensity under pressure
Strong cross-team collaboration skills and comfort with high-visibility initiatives.
Ability to create clear, compelling messages and willingness to create external assets or internal deliverables.