Associate Director of Marketing
State University of New York at Buffalo - Buffalo, New York, United States, 14221Work at State University of New York at Buffalo
Overview
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Overview
Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.The
University at Buffalo School of Management
is seeking a strategic, dynamic individual to serve as
Associate Director of Marketing . The Marketing and Communications (MarComm) team at the University at Buffalo School of Management plays a crucial role in enhancing the school’s visibility and reputation and is dedicated to strategically and effectively communicating the school’s mission, vision, achievements and unique offerings. Reporting to the school’s assistant dean/director of marketing and communications, the incumbent will be responsible for researching, planning, implementing and evaluating marketing initiatives for the school’s various departments, centers and programs to help increase awareness, and attract and engage their target audiences. The incumbent will also collaborate with the entire MarComm team to do the same schoolwide.
Integral to this function, the incumbent will:
Collaborate closely with departments/centers in the school to develop strategic marketing, advertising and promotional campaigns that align with the mission and vision of the unit, the school and UB.
Provide advanced direction/support to ensure quality and consistency of message content and design in digital media and print.
Create effective marketing materials, including printed collateral, digital assets and graphics, in collaboration with internal teams and external vendors.
Become an expert in and ensure adherence to UB and School of Management content, graphic and brand standards.
Curate and edit existing content and create tools and templates to help constituents adhere to standards and guide them in the effective use of those tools.
Generate ideas for, write and edit timely, top-level, high-use content to be presented in a compelling, creative format across multiple media.
Digital communications and social media for school’s sub-channels
Engage audiences through strategic writing, curating, editing and publishing of web content, social media, e-newsletters, blogs, graphics and video to meet the changing needs of our many publics.
Ensure that all digital content complies with ADA accessibility standards.
Monitor and measure effectiveness of campaigns and tactics and create reports on results using data analytics, search engine optimization and other metrics. Assist departments/centers in making strategic and operational recommendations based on those results.
Manage special projects as needed. Share in the department’s administrative duties and planning of strategic and operational priorities.
Minimum Qualifications:
Bachelor’s degree with 3 years of experience
or
master’s degree or professional certification with 1 year of experience.
Preferred Qualifications:
Master’s degree in business, marketing or related field.
Five+ years of related experience.
History of collaboration with external consultants and agency partners.
Video creation/editing knowledge and experience.
Salary Range: $80,000 - $90,000
Type: Full-Time
Contact Information:
Contact's Name: Jacqueline Ghosen
Contact's Title: Assistant Dean and Director
Contact's Email: [Contact Email]
Contact's Phone: 716-645-2833
University at Buffalo is an affirmative action/equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.
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