Senior UX Copywriter Job at Ontrac Solutions in Chicago
Ontrac Solutions - Chicago, IL, United States, 60290
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Overview
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Ontrac Solutions is a leading technology consulting firm specializing in cutting-edge solutions that drive business transformation. We partner with organizations to modernize their infrastructure, streamline processes, and deliver tangible results.
Our client, a leader in retail and healthcare, aims to revolutionize wellness experiences through advanced digital solutions. We seek exceptional talent to help drive this transformation, delivering impactful technology that benefits customers' lives.
Overview
As a Senior UX Copywriter, you will craft compelling, user-centered content to enhance engagement and conversion across retail and pharmacy experiences. This role suits a strategic thinker who understands how copy influences user behavior throughout the customer journey, optimizing touchpoints for e-commerce and healthcare transactions.
As a key member of the UX and Product team, you will collaborate with designers, researchers, product managers, marketers, and stakeholders to create copy that improves usability, increases conversion rates, and complies with healthcare regulations.
Key Responsibilities
- Develop clear, engaging UX copy for retail and pharmacy platforms, including product pages, checkout flows, prescription services, and digital health tools.
- Enhance funnel conversion via strategic messaging, A/B testing, and data-driven content improvements.
- Conduct UX research, competitive analysis, and user testing to refine messaging and boost engagement.
- Use research methodologies like heuristic evaluations, card sorting, and usability testing to evaluate copy effectiveness.
- Work with UX researchers and data analysts to test and iterate content based on insights, heatmaps, and analytics.
- Create healthcare-regulation-compliant content with an engaging, consumer-friendly tone.
- Collaborate with legal, compliance, marketing, customer service, and product teams to align messaging and meet regulatory standards.
- Maintain a consistent voice and tone across experiences, adapting to different customer personas.
- Utilize conversion tools (e.g., Google Optimize, Optimizely, VWO) to optimize copy for engagement and sales.
- Implement SEO and keyword strategies using tools like SEMrush, Ahrefs, or Clearscope.
- Partner with engineering teams to ensure proper implementation of copy within digital products.
- Lead and mentor junior copywriters, establishing best practices for UX writing.
Research & Analytics Tools Experience
- Heatmaps & User Behavior: Hotjar, Crazy Egg, FullStory, Smartlook
- A/B Testing & Personalization: Google Optimize, Optimizely, Unbounce, VWO
- User Research & Testing: UserTesting, Lookback, Optimal Workshop, dscout
- Survey & Feedback: Qualtrics, Typeform, Google Forms, SurveyMonkey
- SEO & Content Optimization: SEMrush, Ahrefs, Clearscope, SurferSEO
- AI Content Tools: Grammarly, Hemingway, ChatGPT, Jasper AI
Qualifications & Skills
- 5+ years in UX writing, content strategy, or copywriting, preferably in retail, healthcare, or e-commerce.
- Proven success in improving funnel conversion through UX copy.
- Strong stakeholder collaboration skills, balancing business and user needs.
- Experience with user research, usability testing, and competitive analysis.
- Proficiency with copywriting and testing tools for optimization and research.
- Familiarity with conversion methodologies like PAS and AIDA.
- Understanding of user psychology, accessibility, and microcopy best practices.
- Experience in Agile environments.
- Ability to align persuasive messaging with healthcare regulatory standards.
- Excellent communication skills to advocate UX writing best practices.
Preferred Qualifications
- Experience with e-commerce, healthcare portals, or omnichannel retail.
- Background in pharmaceutical or health tech industries.
- Knowledge of HIPAA, FDA, and healthcare compliance.
- Familiarity with UX design tools like Figma or Adobe XD.
Additional Details
- Seniority level: Director
- Employment type: Contract
- Job function: Information Technology
- Industries: IT Services and Consulting
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