OuterFactor
Marketing Growth Manager
OuterFactor - Battle Creek, Michigan, United States, 49014![OuterFactor](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at OuterFactor
Overview
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Overview
The Marketing Growth Manager's primary responsibility is to be the subject matter expert at OuterFactor regarding digital marketing, product marketing, channel marketing, content creation, and other related accountabilities. OuterFactor is located in Battle Creek, MI and this is a hybrid position.
Why OuterFactor?
OuterFactor is a startup environment that offers a plethora of benefits for its team members.Paid Maternity and Paternity Leave401K Match4 Weeks PTOBenefits PackageStock Options
Key accountabilities for the Marketing Growth Manager include:
Strategy and Development
Owning, developing and executing the marketing strategy and growth opportunities for the Company. Be the subject matter expert from the top to the bottom of the sales and marketing funnel.
Creating Amazing Content
Creating content to support our website, target markets, digital strategies, and partner needs. This role includes creating videography / photography of our products standalone or in-use in vertical markets (e.g. healthcare, transportation, education, etc.) either in-house in our studio or with agency support.
Lead Generation
Generating top of the funnel B2B leads both from direct marketing efforts and through partner co-marketing programs. Partner with internal teams and sales to place leads with our authorized partners for maximum impact.Work with partners to maximize our ROI on co-marketing initiatives.
What to expect:
We are looking for an applicant with a diverse set of skills who is comfortable jumping in where they are needed; has an entrepreneurial spirit and can identify opportunities without direction or input from leadership- you must be a self-starter, quick learner, and resourceful.Once you join our team, here is a snapshot of what your day-to-day may include:
Strategy implementation and reportingSocial media posting, management, and analysisAnalysis of KPIs including brand awareness, campaign impact, leads generated, MQL conversion, and SQL conversioneCommerce managementWebsite, SEO, SEMManagement of contracted marketing projectsText and visual content creation:Product mockupsProduct data sheetsSales vertical contentCo-Marketing materialsPhoto content creationVideo content creation
Required Skills:Photoshop, Illustrator, InDesign, and other related design toolsKeyshotZoho or similar marketing automation toolsMarketing budget managementExcellent written and verbal skillsProgram Management or Project Management experienceAdvanced user of Microsoft Office tools and programs
Required Education and Experience:Minimum of 3 years of experience working in a marketing generalist role for a B2B brand.Minimum of 2 years experience working with through-partner marketingExperience both using and configuring marketing tools (e.g. Zoho)2 years experience using ERP software, preferably NetSuite.Bachelor Degree in Marketing or business degreeProject Management certification is a plus
Why OuterFactor?
OuterFactor is a startup environment that offers a plethora of benefits for its team members.Paid Maternity and Paternity Leave401K Match4 Weeks PTOBenefits PackageStock Options
Key accountabilities for the Marketing Growth Manager include:
Strategy and Development
Owning, developing and executing the marketing strategy and growth opportunities for the Company. Be the subject matter expert from the top to the bottom of the sales and marketing funnel.
Creating Amazing Content
Creating content to support our website, target markets, digital strategies, and partner needs. This role includes creating videography / photography of our products standalone or in-use in vertical markets (e.g. healthcare, transportation, education, etc.) either in-house in our studio or with agency support.
Lead Generation
Generating top of the funnel B2B leads both from direct marketing efforts and through partner co-marketing programs. Partner with internal teams and sales to place leads with our authorized partners for maximum impact.Work with partners to maximize our ROI on co-marketing initiatives.
What to expect:
We are looking for an applicant with a diverse set of skills who is comfortable jumping in where they are needed; has an entrepreneurial spirit and can identify opportunities without direction or input from leadership- you must be a self-starter, quick learner, and resourceful.Once you join our team, here is a snapshot of what your day-to-day may include:
Strategy implementation and reportingSocial media posting, management, and analysisAnalysis of KPIs including brand awareness, campaign impact, leads generated, MQL conversion, and SQL conversioneCommerce managementWebsite, SEO, SEMManagement of contracted marketing projectsText and visual content creation:Product mockupsProduct data sheetsSales vertical contentCo-Marketing materialsPhoto content creationVideo content creation
Required Skills:Photoshop, Illustrator, InDesign, and other related design toolsKeyshotZoho or similar marketing automation toolsMarketing budget managementExcellent written and verbal skillsProgram Management or Project Management experienceAdvanced user of Microsoft Office tools and programs
Required Education and Experience:Minimum of 3 years of experience working in a marketing generalist role for a B2B brand.Minimum of 2 years experience working with through-partner marketingExperience both using and configuring marketing tools (e.g. Zoho)2 years experience using ERP software, preferably NetSuite.Bachelor Degree in Marketing or business degreeProject Management certification is a plus