Digital Marketing Specialist
HOTSTART, Inc. - Spokane, Washington, United States, 99254Work at HOTSTART, Inc.
Overview
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Overview
Digital Marketing
Account based marketing (ABM) campaigns for LinkedIn, Google, Bing and other platforms driving demand generation and brand authority of the company.CRM management of prospective leads, generating and qualifying opportunities prior to hand-off to sales team.Website CMS support, domestic and international search engine optimization (SEO), digital ad creation/management, campaign microsite/landing page creation, email campaign management.Content creation including copy writing, video storytelling, infographics, blog articles, and other formats in support of sales content and educational training materials.Presentation development, desktop publishing, and other marketing material development as needed.Event Planning
Coordinate with Marketing Communications Manager on yearly planning, project management, and execution of Hotstart’s events (in-person, digital first/digital only, hybrid events).Work with Sales and Engineering to define event goals and needed materials/content including messaging, display equipment, graphics, documentation, and promotion.Pre/post show project management includes ordering show services; arranging attendee hotel reservations and registrations; preparing and shipping of exhibits to and from event locations (domestic and international). Some travel may be required in support of in-person events; must be able to lift up to 40 lbs.Digital events will be your opportunity to create new customer engagement channels using social media, streaming, and other video production skills to connect with audiences outside of traditional in-person events. AMAs, Lunch and Learns, product demos, webinars, and the like can connect us with a broader audience.Employee Engagement
Work with Marketing Communications Manager/Human Resources Manager on fostering an environment of support and employee well-being.Manage employee anniversary recognition program.Participate in Fun Committee activities.Qualifications:
Proficient in Microsoft Office Suite.Experience with Adobe Creative Cloud Suite (Photoshop, Illustrator, InDesign, Premiere).Experience with website management (CMS).Experience with CRM or lead management systems.Experience with video storyboarding, scripting, and editing.Excellent written and verbal communication skills.Creative yet critical thinker, organized, able to handle multiple projects and consistently meet deadlines.Experience working effectively in cross-functional / inter-departmental teams.2-3 years professional experience; BA/BS Marketing, Communications, English, or comparable degree preferred.Accommodations available for disabled individuals to foster success in essential functions.HOTSTART Inc. is a world leading manufacturer of industrial thermal management systems. Established in 1942 and ISO 9001:2015 certified, we have grown to over 200 employees in a modern manufacturing facility. The company provides a 100% premium-free benefits package highlighted by medical, dental, vision and life insurance, 401(k) with contribution matching and profit sharing, and educational assistance. Email resume to careers@hotstart.com. Hotstart is a drug free, equal opportunity employer - M/F/Veteran/Disability.Employment Type
Full-TimePay Type
Starting Pay: $70,000–$85,000 per yearDate Posted
February 14, 2024Valid Through
March 8, 2024Location
Corporate & Manufacturing Headquarters5723 E. Alki Ave., Spokane, WA 99212 USA
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