Director of SEO
Cannabis Creative Group - Newton, Massachusetts, United States, 02165![Cannabis Creative Group](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Cannabis Creative Group
Overview
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Overview
As a business in the cannabis industry, we are committed to amplifying the voices of underrepresented communities and those harmed by the War on Drugs. We embrace and welcome the things that make us different so we can be stronger together. Our team values diversity, equity, and inclusion across all identities, including age, race, ethnicity, gender, sexuality, religion, class, and more.We are Marketing Nerds.
Nothing makes us happier than talking shop. When it comes to digital cannabis marketing, we invest in ourselves. From pursuing opportunities to attend conferences and workshops to establishing new best practices, our team values your continued learning.We are Redefining Professionalism.
We expect full accountability from everyone on our team, but we don’t hold ourselves to the corporate structure.
Team meetings are less straight faces and monotone voices and more like inside jokes and genuine connections. At Cannabis Creative, there is no red tape. Every idea is a good one and we aim to redefine what professionalism looks like to suit our authentic selves.Life
at Cannabis Creative
As a digital cannabis marketing agency, our creativity knows no bounds. With a home base in Boston, Massachusetts, we have remote workers all around the country to bring new ideas and perspectives to our work.Vision
Short-term Disability
401K with Company Matching
Generous PTO
18 Paid Days Off Annually
Company Swag
Culture Events & Happy Hours
Parental Leave Policy
Flexible Remote Working
Summer Fridays
Continuing Education Stipend
Diversity, Equity & Inclusion Committee
Team Community Service Day
Dog-Friendly
What
Our Team
Says
Cannabis Creative is a great place to work! Super friendly people and an amazing opportunity to progress your career in an emerging industry.What
Our Team
Says
Remote working just fits me and allows me to be in places that make me happy and surround myself with good people, great views, and lots of good music.What
Our Team
Says
Remote working just fits me and allows me to be in places that make me happy and surround myself with good people, great views, and lots of good music.Tracy Altman Senior Account ManagerWhat
Our Team
Says
Cannabis Creative has helped me grow into a better marketing professional. Mentorship and collaboration at a small company is key, and I feel like I have a solid support system here.What
Our Team
Says
Cannabis Creative has helped me grow into a better marketing professional. Mentorship and collaboration at a small company is key, and I feel like I have a solid support system here.Sam Silverman Director of OperationsWhat
Our Team
Says
I feel so grateful I get to combine my love of marketing & cannabis and work with so many talented people everyday! Our team really cares about our clients and their success and it shows in all we do.What
Our Team
Says
I feel so grateful I get to combine my love of marketing & cannabis and work with so many talented people everyday! Our team really cares about our clients and their success and it shows in all we do.Oceanna O’Donnel Director of Client ServicesAccount Manager
We are currently seeking an experienced, detail-oriented Digital Marketing Account Manager with top-notch time management and problem-solving skills to join our team. The position will be responsible for overseeing multiple client projects in the cannabis industry and in a variety of other industries. Projects include overseeing the design and development of websites, web and on-line marketing strategy, branding, packaging design, email marketing, social media marketing and search engine optimization.The ideal candidate will thrive in our highly collaborative environment and be able to effectively communicate across both internal production and client-facing channels. This person will also be responsible for quality checking all deliverables before providing them to the client and should have strong editing skills. This person will work closely with our innovative creative, social media, content management, search, and marketing teams. The willingness to be a team player and ability to wear multiple hats are also important qualities. A keen eye for website and user interface design is a major plus.CCG embraces a hybrid/remote work model and we want you to work where your work is best done.3-5 years project management experience, preferably with a digital marketing agencyExperience coordinating web design and digital marketing projectsExperience developing detailed project plans and schedules, ability to identify issues impacting projects and issue resolutionAbility to simultaneously manage multiple projects with many moving partsAbility to work well with others in a collaborative work environmentPassion for digital marketing, social media and industry trendsKnowledge/experience with Basecamp, Harvest, Slack a plusMust be entrepreneurial in spirit; we are looking for people to help build and better our businessMust possess ‘people skills’ with a good sense of humorCannabis Creative Group is a leading marketing agency specializing in the cannabis industry. We are passionate about helping cannabis businesses grow and thrive in the ever-evolving digital landscape. Our team combines creative expertise with industry knowledge to deliver innovative marketing solutions that drive results.We are seeking a dynamic and experienced Director of SEO to join our team. The ideal candidate will be a technical SEO guru with a deep understanding of Google Analytics, Google Search Console, Google My Business, YEXT, MOZ, Page Speed Tools, Indexing Tools, and WordPress. This individual will play a key role in driving organic search visibility and optimizing website performance for our clients in the cannabis industry.The Director of SEO sits on the Strategy team and reports to the SVP of Growth Marketing. The Director of Organic Search/SEO & Analytics leads the SEO service that our agency offers. The Director of Organic Search/SEO & Analytics will be responsible for developing and implementing comprehensive SEO strategies that align with our clients’ business objectives. The Director will collaborate with cross-functional teams, including creative, marketing communications, and account management, to ensure the successful execution of integrated campaigns. The ideal candidate is a strategic thinker with a deep understanding of market trends, consumer behavior, B2B buyer journeys, full-funnel marketing, and the digital landscape. This role is hands-on and the Director will oversee the work from concept to execution, often implementing technical SEO best practices and SEO content strategy alongside the team.Responsibilities:Develop and implement comprehensive SEO strategies to increase organic search rankings and drive targeted traffic to client websites.Conduct thorough website audits to identify technical SEO issues and opportunities for improvement.Work with the development team to optimize website content, metadata, and site architecture for maximum search visibility and user experience.Monitor and analyze website performance using Google Analytics, Google Search Console, and other relevant tools.Provide regular reporting on key SEO metrics, including keyword rankings, organic traffic, and conversion rates.Stay up-to-date on industry trends, algorithm updates, and best practices in SEO and analytics.Collaborate with cross-functional teams to ensure alignment between SEO efforts and overall marketing objectives.Provide guidance and mentorship to junior team members, fostering a culture of learning and professional development.Lead the growth of the agency’s SEO department.Present SEO performance reports and insights to clients in a clear and compelling manner, demonstrating the value of our services and providing actionable recommendations for improvement.Act as the primary point of contact for client inquiries related to organic search and analytics, providing timely and professional responses to their questions and concerns.Support business development team & client service team with sales presentations and upsell presentations.Requirements:Bachelor’s degree in Marketing, Business, Computer Science, or a related field.10+ years of experience in organic search/SEO, with a focus on technical SEO and analytics.Proven track record of success in driving organic search growth and improving website performance.Expertise in Google Analytics, Google Search Console, Google My Business, YEXT, MOZ, and WordPress.Strong analytical skills and the ability to interpret data to inform strategic decision-making.Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.Experience working at an agency in a client-facing role and delivering presentations to clients.Excellent communication and interpersonal skills, with the ability to confidently present findings and recommendations to clients.Experience working in the cannabis industry is a plus, but not required.Field Sales (Outside Sales) Representative
Why Cannabis Creative Group?As a 100% Commission Field Sales (Outside Sales) Representative at Cannabis Creative Group, you will be offered a multitude of stimulating advantages within a dynamic company. Cannabis Creative Group is an award-winning full-service marketing agency that specializes in the cannabis and CBD industry. With decades of experience, our team has perfected regulation-informed, performance-based digital marketing strategies that help our clients stand out from the crowd. Our team has been widely recognized in the industry for our work with high-end consumer and B2B brands. We offer website design & development, SEO, social media, email and SMS marketing, packaging design, branding, professional photography and more.We offer a full suite of digital marketing services, including brand strategy, web design and development, digital advertising, search engine optimization, social media management, email and SMS marketing, print and packaging design, photography, and more.The Role:The Field Sales (Outside Sales) Representative will be an entrepreneurial-minded, data-driven, field sales professional who will develop and execute a clearly defined strategy that drives revenue growth and supports the delivery of best-in-class, client-focused web & digital marketing services. This position is responsible for driving revenue growth.The goal of this role is to expand Cannabis Creative Group’s revenue streams as well as expand and broaden Cannabis Creative Group’s appeal to new and diverse market segments and industries. The role’s three main objectives are: to generate, expand and optimize revenue growth, develop new opportunities, and support additional growth opportunities.As a Field Sales (Outside Sales) Representative at Cannabis Creative Group, you will play a crucial role in driving our company’s growth and success. This is an exciting opportunity for self-starters who are confident in their sales abilities and eager to earn unlimited income based on their performance.Have you been successful in previous B2B sales roles? Do you enjoy door-to-door sales? Are you looking for an exciting and lucrative opportunity? We would love to hear from you!What we’re looking for:Proven track record in outside sales, in any of these industries: cannabis, cbd and more.Preferred pre-established relationships with target buyers in any of these industries: cannabis, cbd and more.Preferred 10+ years experience in business development/sales.Self-motivated and driven by achieving and exceeding sales targets.Excellent communication and presentation skills.Ability to work independently and manage time effectively.High level of integrity and professionalism.Reliable transportation and willingness to travel within the designated territory.Money motivated individuals.Essential Job Functions include:Prospecting: Identify and target potential clients through various lead generation methods, including cold calling, networking, and referrals.Relationship Building: Build and maintain strong, long-lasting relationships with clients, providing exceptional pre-sale support.Distributing Sales Materials in person and digitally.Set up the entrees and warm lead introductions to the inside sales teamCustomized Solutions: Understand the unique needs and challenges of each client.Sales Reporting: Maintain accurate and up-to-date records of sales activities, pipeline, and progress through our CRM system (Hubspot).Market Research: Stay informed about industry trends, competitors, and market developments to identify new opportunities.Compensation:This position is entirely commission-based, allowing you to earn a competitive commission on every sale you make. The potential for high earnings is unlimited, and your income will be directly proportional to your sales performance. Cannabis Creative Group offers a competitive commission structure with uncapped earning potential. The more you sell, the more you earn!Potential earnings of $100K+ a yearPlus, bonus opportunitiesFlexibility to create your schedule.Ongoing sales training and support.Opportunity for career growth and advancement.Recognition and rewards for top performers.License/Certification:Valid Driver’s License, requiredHow to Apply:If you are a motivated and results-driven sales professional looking for an exciting opportunity to control your earning potential, please submit your resume and a cover letter detailing your relevant experience to [email protected] .Cannabis Creative Group is an equal opportunity employer. We welcome and encourage diversity in the workplace.Join our team and become an integral part of our success story as a Commission-Based Outside Sales Representative at Cannabis Creative Group. Your hard work and dedication will be rewarded with uncapped earning potential and a supportive environment to thrive in the world of sales.Cannabis Creative Group is a leading marketing agency specializing in the cannabis industry. We are passionate about helping cannabis businesses grow and thrive in the ever-evolving digital landscape. Our team combines creative expertise with industry knowledge to deliver innovative marketing solutions that drive results.We are seeking a dynamic and experienced SEO Strategist to join our team. The ideal candidate will be a technical SEO guru with a deep understanding of Google Analytics, Google Search Console, Google My Business, YEXT, MOZ, Page Speed Tools, Indexing Tools, and WordPress. This individual will play a key role in driving organic search visibility and optimizing website performance for our clients.The SEO Strategist sits on the Strategy team and reports to the SVP of Growth Marketing. The SEO Strategist will be responsible for developing and implementing comprehensive SEO strategies that align with the business objectives of our clients. The Strategist will collaborate with cross-functional teams, including creative, marcom, and account management, to ensure the successful execution of SEO campaigns and content strategy. The ideal candidate is a strategic thinker and a gifted writer, able to outline, write, optimize, and enhance content for SEO best practices. This role is hands-on and the Strategist implements technical SEO best practices, performs keyword research, develops content strategists, and implements the work into our clients’ websites.Responsibilities:Develop and implement comprehensive SEO strategies to increase organic search rankings and drive targeted traffic to client websites.Conduct thorough website audits to identify technical SEO issues and opportunities for improvement.Work with the development team to optimize website content, metadata, and site architecture for maximum search visibility and user experience.Monitor and analyze website performance using Google Analytics, Google Search Console, and other relevant tools.Provide regular reporting on key SEO metrics, including keyword rankings, organic traffic, and conversion rates.Stay up-to-date on industry trends, algorithm updates, and best practices in SEO and analytics.Collaborate with cross-functional teams to ensure alignment between SEO efforts and overall marketing objectives.Present SEO performance reports and insights to clients in a clear and compelling manner, demonstrating the value of our services and providing actionable recommendations for improvement.Act as the primary point of contact for client inquiries related to organic search and analytics, providing timely and professional responses to their questions and concerns.Requirements:Bachelor’s degree in Marketing, Business, Computer Science, or a related field.5+ years of experience in organic search/SEO, with a focus on technical SEO and analytics.Experience working at an agency in a client-facing role and delivering presentations to clients.Proven track record of success in driving organic search growth and improving website performance.Expertise in Google Analytics, Google Search Console, Google My Business, YEXT, MOZ, Page Speed Tools, Indexing Tools, and WordPressStrong analytical skills and the ability to interpret data to inform strategic decision-making.Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.Strong communication and interpersonal skills, with the ability to confidently present findings and recommendations to clients.Experience working in the cannabis industry is a plus, but not required.Experience with Weedmaps, Leafly, UberEats, DoorDash, and GrubHub is a plus, but not required.Experience working in Shopify is a plus, but not required.
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