PNC Bank
Head of Private Bank and Asset Management Marketing
PNC Bank - Charlotte, North Carolina, United States, 28269
Work at PNC Bank
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Overview
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If you want to know about the requirements for this role, read on for all the relevant information. Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a(n) [position title] within PNC's [name of division] organization, you will be based in [city / state location of position]. Job Profile Company Overview: PNC's Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are building a best-in-class team to drive the growth of the Asset Management Group (AMG) division, inclusive of Private Bank and Institutional and Asset Management businesses. We are seeking a highly motivated and experienced wealth management Marketing professional to join our team and drive marketing strategy and innovation for the AMG business. If you are passionate about building high-performing teams, driving measurable business impact and growing strategic business segments in the wealth and asset management space, we want to hear from you. Position Summary As the Head of Private Bank and Asset Management Marketing, you will lead a lifecycle marketing team building PNC's brand in the wealth and asset management industry, while driving new acquisitions and growth of the existing client base. This role interfaces directly with senior leadership across the Bank to align on strategic growth opportunities and build and deliver innovative marketing strategies. This role requires a strategic thinker who can balance creativity with a keen analytical mindset to optimize our marketing processes and maximize ROI. This leader will work in deep partnership with the Brand team in activating the recently relaunched PNC master through the AMG businesses. This role is a great opportunity for a leader with strong wealth management experience, who is a change agent and ready to chart a new path forward for the AMG business on its growth journey ahead. The ideal candidate will excel in the following areas: Innovative Thought Leadership:
the ability to influence the growth of the business by connecting high-impact marketing strategies to business outcomes and to challenge convention and bring new ideas to the table Storytelling:
the ability to tell a compelling story about marketing strategy and impact across audiences; from senior executives to working members of the team, this leader will inspire and rally the organization behind the vision for AMG marketing success Data-Driven Problem Solving:
a strong understanding of Marketing measurement and the ability to tie marketing results to business impact; using data and outcomes to prioritize marketing strategies and create accountability for high-impact marketing delivery against business objectives Sales Enablement & Content Strategy:
deep experience building Brand and Marketing strategies to support sales enablement and content strategy to build awareness, generate leads and support clients through the lifecycle of need. Collaboration & People Leadership:
track record building high performing teams and developing top marketing talent; working seamlessly across org lines to create a 'one-team' approach to supporting business outcomes and driving engagement and high-impact partnership across Marketing and partner teams Responsibilities
Establishes the overall direction in connection with the vision. Leads the delivery of strategy in order to acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives. Leads team in creation of integrated marketing strategies and aligns KPIs and measurement plans to drive business results. Serves as SME and thought leader to deliver recommendations and uses influence to build consensus and drive prioritization with senior and executive partners. Ensures team proactively adapts to and optimizes for a changing business environment. Leads team to create strategies that deliver outcomes across multiple customer segments and/or business lines that align to the established vision. Directs and leads multi-functional teams and removes barriers, while establishing a relationship as a trusted advisor to business leaders to deliver desired outcomes. Manages teams' delivery of business, risk, financial, and process commitments. Establishes the budget and has the capability to apply, policies and practices for planning and administering a budget. Develops and ensures accountability framework is maintained and prioritizes high performing strategic relationships with both internal and external business partners to achieve results. Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business strategies and financial industry changes. Competencies
Business Acumen:
Knowledge, insight, and understanding of business concepts, tools, and processes that are needed for making sound decisions in the context of the company's business. Business Data Analysis:
Knowledge of the investigation, evaluation, interpretation, and classification of business data; the ability to collect, identify, analyze and interpret business data using various kinds of techniques to meet business needs and requirements. Collaborating:
Knowledge and ability to promote a culture of information sharing and working together to solve business problems and meet business goals. Continuous Transformation:
Knowledge of and ability to understand, adapt oneself to, respond to and proactively seek changes and innovation in the business environment to improve the competitive advantage of an organization. Decision Making and Critical Thinking:
Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions. Effectiveness Measurement:
Ability to measure the quality and quantity of work effort for the purpose of improvement. Influencing:
Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization. Innovation:
Develops new ideas and initiatives that improve the performance of the organization. Marketing Strategy and Positioning:
Knowledge of and ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan. Problem Solving:
Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational, or process problems; ability to apply this knowledge appropriately to diverse situations. Work Experience Roles at this level typically require a university/college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry-relevant experience is typically 8+ years. At least 5 years of prior management experience is typically required. Proven leadership experience with a moderate to large scope of responsibility is required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education Bachelors Additional Job Description PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. Disability Accommodations Statement At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions. Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
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CLICK HERE
If you want to know about the requirements for this role, read on for all the relevant information. Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a(n) [position title] within PNC's [name of division] organization, you will be based in [city / state location of position]. Job Profile Company Overview: PNC's Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are building a best-in-class team to drive the growth of the Asset Management Group (AMG) division, inclusive of Private Bank and Institutional and Asset Management businesses. We are seeking a highly motivated and experienced wealth management Marketing professional to join our team and drive marketing strategy and innovation for the AMG business. If you are passionate about building high-performing teams, driving measurable business impact and growing strategic business segments in the wealth and asset management space, we want to hear from you. Position Summary As the Head of Private Bank and Asset Management Marketing, you will lead a lifecycle marketing team building PNC's brand in the wealth and asset management industry, while driving new acquisitions and growth of the existing client base. This role interfaces directly with senior leadership across the Bank to align on strategic growth opportunities and build and deliver innovative marketing strategies. This role requires a strategic thinker who can balance creativity with a keen analytical mindset to optimize our marketing processes and maximize ROI. This leader will work in deep partnership with the Brand team in activating the recently relaunched PNC master through the AMG businesses. This role is a great opportunity for a leader with strong wealth management experience, who is a change agent and ready to chart a new path forward for the AMG business on its growth journey ahead. The ideal candidate will excel in the following areas: Innovative Thought Leadership:
the ability to influence the growth of the business by connecting high-impact marketing strategies to business outcomes and to challenge convention and bring new ideas to the table Storytelling:
the ability to tell a compelling story about marketing strategy and impact across audiences; from senior executives to working members of the team, this leader will inspire and rally the organization behind the vision for AMG marketing success Data-Driven Problem Solving:
a strong understanding of Marketing measurement and the ability to tie marketing results to business impact; using data and outcomes to prioritize marketing strategies and create accountability for high-impact marketing delivery against business objectives Sales Enablement & Content Strategy:
deep experience building Brand and Marketing strategies to support sales enablement and content strategy to build awareness, generate leads and support clients through the lifecycle of need. Collaboration & People Leadership:
track record building high performing teams and developing top marketing talent; working seamlessly across org lines to create a 'one-team' approach to supporting business outcomes and driving engagement and high-impact partnership across Marketing and partner teams Responsibilities
Establishes the overall direction in connection with the vision. Leads the delivery of strategy in order to acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives. Leads team in creation of integrated marketing strategies and aligns KPIs and measurement plans to drive business results. Serves as SME and thought leader to deliver recommendations and uses influence to build consensus and drive prioritization with senior and executive partners. Ensures team proactively adapts to and optimizes for a changing business environment. Leads team to create strategies that deliver outcomes across multiple customer segments and/or business lines that align to the established vision. Directs and leads multi-functional teams and removes barriers, while establishing a relationship as a trusted advisor to business leaders to deliver desired outcomes. Manages teams' delivery of business, risk, financial, and process commitments. Establishes the budget and has the capability to apply, policies and practices for planning and administering a budget. Develops and ensures accountability framework is maintained and prioritizes high performing strategic relationships with both internal and external business partners to achieve results. Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business strategies and financial industry changes. Competencies
Business Acumen:
Knowledge, insight, and understanding of business concepts, tools, and processes that are needed for making sound decisions in the context of the company's business. Business Data Analysis:
Knowledge of the investigation, evaluation, interpretation, and classification of business data; the ability to collect, identify, analyze and interpret business data using various kinds of techniques to meet business needs and requirements. Collaborating:
Knowledge and ability to promote a culture of information sharing and working together to solve business problems and meet business goals. Continuous Transformation:
Knowledge of and ability to understand, adapt oneself to, respond to and proactively seek changes and innovation in the business environment to improve the competitive advantage of an organization. Decision Making and Critical Thinking:
Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions. Effectiveness Measurement:
Ability to measure the quality and quantity of work effort for the purpose of improvement. Influencing:
Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization. Innovation:
Develops new ideas and initiatives that improve the performance of the organization. Marketing Strategy and Positioning:
Knowledge of and ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan. Problem Solving:
Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational, or process problems; ability to apply this knowledge appropriately to diverse situations. Work Experience Roles at this level typically require a university/college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry-relevant experience is typically 8+ years. At least 5 years of prior management experience is typically required. Proven leadership experience with a moderate to large scope of responsibility is required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education Bachelors Additional Job Description PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. Disability Accommodations Statement At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions. Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
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