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Digital Marketing & Brand Development Agency | Charlotte, NC Paid Search (PPC/SEM) Specialist The Basics Atypic is a Charlotte, NC multidisciplinary digital marketing and brand development agency doing kick-ass work for some amazing brands and people. We are currently seeking a talented Paid Search Specialist to join our creative team. This is a hybrid position. You must be able to commute to our Charlotte office at least 3 times a week. Location: Charlotte, NC Job Type: Full Time Experience: 1-2 Years The Rundown We are a small team of creative problem solvers who work with brands across various industries, both locally and nationally. Our team’s extensive list of capabilities includes design, development, marketing, and brand strategy. We live by a “work hard, play hard” mentality and hold each other accountable for both. Our team members engage in a creative and collaborative effort to produce spectacular work while maintaining a healthy work/life balance. The Perks: Flexible Work Schedule Potlucks, Lunch & Learns, and Company Outings Health Insurance Coverage Including Dental and Vision Plans Generous Vacation Policy Including Floating Holidays and Sick Days 401K with Company Match Support for Professional Development Opportunities Responsibilities: Plan, build, and manage paid campaigns in Google Ads across Search, Display, Shopping, YouTube, and Performance Max. Conduct keyword research, audience targeting, and A/B testing to continuously improve campaign performance. Monitor campaign performance, optimize bids and budgets, and ensure KPIs are being met or exceeded. Analyze performance data, create reports, and provide actionable insights to internal teams and clients. Prepare and speak in monthly client reporting calls, clearly communicating results, optimizations, and strategic recommendations. Collaborate with content, design, and account teams to align ad copy and creative with campaign goals. Stay up to date on Google Ads best practices, new features, and industry trends. Assist with landing page recommendations and CRO strategies through onsite heatmap tracking to enhance campaign effectiveness. Support SEO initiatives when needed, including basic keyword research, on-page SEO, and technical collaboration. Contribute to overall digital marketing strategy and brainstorming sessions. Skills To Pay The Bills: Required: 1-2 years of hands-on experience managing Google Ads campaigns (Search, Display, Shopping, etc.) Experience working with Google Analytics 4 (Google Tag Manager and Looker Studio is also a plus!) Strong analytical skills and proficiency with reporting tools Familiarity with SEO principles and digital marketing fundamentals Google Ads certifications (preferred) Strong communication, public speaking, time management, and organizational skills If this sounds like the right team environment for you, we want to hear from you! Send us your resume along with a link to your portfolio website or a digital pdf with your most impressive work. We’d also like to know why it’d be a mistake not to hire you. Points for creativity. This is an on-site position. Please do not apply if you are interested in freelance work or you are Headhunting. #J-18808-Ljbffr