Paid Search Marketing Manager
Liquid Web - Lansing, Michigan, United States, 48900Work at Liquid Web
Overview
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Overview
Build campaigns from the ground up, including keyword research, competitive analysis, and ad copy generationContinuously monitor and analyze campaign performance, identifying areas for improvement and implementing optimizations to increase efficiency and effectivenessUtilize advanced targeting options to reach specific audience segments based on demographics, interests, and behaviorsStay abreast of industry trends, algorithm updates, and best practices in paid search marketing to ensure that campaigns remain competitive and aligned with the latest developmentsTest and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performanceOccasional Travel
Skills, Competencies, and Qualifications:
Bachelor's degree in marketing, economics, computer science, mathematics, or a related discipline or commensurate experience4+ years of experience in paid search, preferably ecommerce or performance/direct responseUnderstanding of Google paid search algorithm, ranking, and updates/changes in processesExperience managing Product Listing Ads (PLA)Experience with analytics platformsIntermediate experience in Microsoft ExcelThe ability to analyze large datasets to gain insights and make confident recommendationsStrong mathematical, analytical, and communication skills (written and verbal)Experience with A/B and multivariate testing and course correctionAbility to effectively work together with stakeholders of varying skill sets across all levelsA tenacious attitude for learning and taking on new challenges, and a self-starting mentalityDemonstrable organizational skills, and ability to work independently with a backlog of projects and tasks
We Offer:
Excellent Employer paid Benefits options - Medical, Dental, Vision, PrescriptionTraditional and Roth 401k with company matchingA collaborative team cultureChallenging non-redundant daily dutiesA voice in how things get doneAccess to ongoing trainingDisclaimer:
This job description is only a summary of the typical functions of the position. It is not intended to be an exhaustive or comprehensive list of all job responsibilities, tasks, or duties. Additional duties and tasks may be assigned as part of the job function. Liquid Web Inc. reserves the right to modify, interpret, or apply this job description in a way that best supports the organizational needs. The job description in no way creates or implies an employment contract. The employment contract remains “at will”.Equal Employment Opportunity Policy: Liquid Web is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.
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