Social Academy
Senior Paid Media Specialist (Social & Search)
Social Academy, Natick, Massachusetts, us, 01760
Job Summary
Do you have the skills to fill this role Read the complete details below, and make your application today.
As a member of the SEO & Paid Media team, you will drive paid media strategy across social & search channels for several important marketing initiatives. You will develop effective ad campaigns to achieve our business goals by engaging engineers and scientists on Facebook, LinkedIn, Google and other channels. Within the advertising team, you will act as our primary paid social subject matter expert.
You will collaborate with marketing campaign managers, technical SMEs, and international digital marketing specialists on key projects and campaigns. You will be responsible for managing, coordinating, and implementing multiple paid media projects simultaneously.
Responsibilities
Develop paid media strategy by creating comprehensive campaign plans (audiences, channels, budgets, timing, ad messaging, etc.) based on stakeholder requirements and keyword/audience research.Effectively plan budgets and execute high volumes of campaigns across multiple platforms to achieve traffic and engagement goalsLeverage ad data and web analytics tools to monitor performance trends, analyze visitor behavior, and identify opportunities for campaign improvement.Build and deliver data-driven presentations to share campaign results, content insights, and other analyses with your key stakeholdersWork closely with content and creative teams to optimize landing pages, images, and video creative for ad unitsAct as the primary paid social subject matter expert on the team to inform our overall program strategyMinimum Qualifications
A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.Additional Qualifications
5 years project and campaign management experience in a high-volume marketing environment, preferably in B2B high-tech.Demonstrated ability to develop and optimize campaigns to achieve business goals (i.e.
traffic, engagement, and conversion goals.)Knowledge of paid media best practices and experience with industry tools (e.g. Meta Ads, LinkedIn Ads, YouTube Ads, Google Ads)Experience with web analytics software (e.g. Adobe Analytics, Google Analytics).Excellent communication skills, analytical orientation, and ability to collaborate with cross-functional teams toward a strategic vision.
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Do you have the skills to fill this role Read the complete details below, and make your application today.
As a member of the SEO & Paid Media team, you will drive paid media strategy across social & search channels for several important marketing initiatives. You will develop effective ad campaigns to achieve our business goals by engaging engineers and scientists on Facebook, LinkedIn, Google and other channels. Within the advertising team, you will act as our primary paid social subject matter expert.
You will collaborate with marketing campaign managers, technical SMEs, and international digital marketing specialists on key projects and campaigns. You will be responsible for managing, coordinating, and implementing multiple paid media projects simultaneously.
Responsibilities
Develop paid media strategy by creating comprehensive campaign plans (audiences, channels, budgets, timing, ad messaging, etc.) based on stakeholder requirements and keyword/audience research.Effectively plan budgets and execute high volumes of campaigns across multiple platforms to achieve traffic and engagement goalsLeverage ad data and web analytics tools to monitor performance trends, analyze visitor behavior, and identify opportunities for campaign improvement.Build and deliver data-driven presentations to share campaign results, content insights, and other analyses with your key stakeholdersWork closely with content and creative teams to optimize landing pages, images, and video creative for ad unitsAct as the primary paid social subject matter expert on the team to inform our overall program strategyMinimum Qualifications
A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.Additional Qualifications
5 years project and campaign management experience in a high-volume marketing environment, preferably in B2B high-tech.Demonstrated ability to develop and optimize campaigns to achieve business goals (i.e.
traffic, engagement, and conversion goals.)Knowledge of paid media best practices and experience with industry tools (e.g. Meta Ads, LinkedIn Ads, YouTube Ads, Google Ads)Experience with web analytics software (e.g. Adobe Analytics, Google Analytics).Excellent communication skills, analytical orientation, and ability to collaborate with cross-functional teams toward a strategic vision.
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