Paid Social Media Manager
Cella - Kissimmee, Florida, United States, 34747
Work at Cella
Overview
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Overview
Plan, implement, manage, and continuously optimize paid social advertising campaigns across platforms such as Meta, TikTok, Pinterest, Snapchat, LinkedIn, and Twitter.
Ensure accurate campaign setup, tracking, and performance measurement using tools like Adobe SiteCatalyst.
Partner with the organic social team to amplify key content through paid channels.
Monitor and analyze platform data to identify trends, testing opportunities, and performance insights.
Manage daily campaign performance to ensure traffic, engagement, and conversion targets are met.
Track and manage daily campaign budgets to ensure alignment with spend forecasts.
Use internal project management tools (e.g., SmartSheet) to prioritize and complete tasks efficiently.
Propose strategic recommendations and new campaign structures aligned with marketing objectives.
Oversee campaign-level and audience-level bid and budget optimizations.
Provide thoughtful commentary and analysis in performance reporting and dashboards.
Qualifications:
2-4 years of experience managing paid social media campaigns.
Proficiency with Meta Ads Manager, Twitter Ads, and Google Ads platforms.
Experience with TikTok, Snapchat, Pinterest, or LinkedIn is a strong plus.
Familiarity with digital analytics tools such as Adobe Analytics (Omniture), Google Analytics 360, or similar platforms.
Strong analytical and time management skills; able to work across multiple cross-functional teams.
Comfortable engaging with all levels of stakeholders, including senior leadership.
Advanced proficiency in Microsoft Excel and data interpretation.
Execute and analyze tests across ads, landing pages, and vendor integrations.
Collaborate across teams to improve policies, processes, and campaign efficiencies.
Stay informed of the latest trends, tools, and best practices in paid social media to enhance campaign performance and team capabilities.
JOBID: 1087212#LI-CELLA#LI-SS1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.