Senior Product Marketing Manager, Analytics
Microsoft - Redmond, Washington, United States, 98052![Microsoft](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Analysis of Customer and Market SignalsLeads engagements with other stakeholder teams, customers, and the field to understand customer/partner needs and identify investment priorities (e.g., marketing, feature sets, sales resources).Develop insights from market or user research, competitive analyses, and market and industry trends to design Microsoft’s Go-to-Market strategies and create a differentiated value proposition.Product Vision and StrategyContributes to or influences the long-term vision and strategy for a product and/or solution based on a deep understanding of customer needs, market and user research, competitive landscape, and Microsoft’s business goals and strategy.Knows how to partner with Business Planning, Branding, and Engineering to impact the roadmap and defines the metrics that capture the market and customer engagement opportunity.Influence senior partners in delivering the right product experience in alignment with defined direction.Determines the long-term market opportunities and breakthrough features.Establishes trusting relationships with stakeholders.Value Prop Positioning, Messaging, Bill of Materials (BOM)Collaborate with others to develop insights from market or user research, competitive analyses, and market and industry trends to drive Microsoft’s Go-to-Market strategies and create a differentiated value proposition that aligns with customer goals.Identifies key customer reasons to buy, retain, and grow, and creates customer messaging within customer teams.Drives the development and framework of messaging and positioning with stakeholders and managers.Creates demos to assist Go-to-Market and field teams.Product Marketing and Business PerformanceFacilitates the building and execution of marketing plans and strategies across functions to achieve product revenue goals.Has a basic understanding of the multi-faceted drivers of product revenue and employs strategies across the entire market experience (price, channel, product, promotion, etc.) to meet revenue goals and make adjustments where needed to improve gaps.Cross-Functional OrchestrationDevelop partnerships (e.g., Marketing, Partner, SWE, Design, Services, Sales) to lead and deliver differentiated customer value and company growth.Drives initiatives and programs across teams to improve and meet organizational goals.Shares demonstrated best practices to relevant stakeholders to improve product marketing and business performance.Drives impact through other teams.Embody our culture and values.Qualifications
Required/Minimum Qualifications:Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in businessOR Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in businessOR equivalent experience.Additional Or Preferred QualificationsBachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in businessOR Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in businessOR equivalent experience.Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $101,200 - $194,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $130,000 - $213,200 per year.Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay .Microsoft will accept applications for the role until May 8, 2024.Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
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