Sr. Product Marketing Manager, Outbound, Outbound Marketing
Amazon - Seattle, Washington, us, 98127Work at Amazon
Overview
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Overview
Our goal is to delight Amazon customers worldwide with inspiring content and help them fulfill their shopping missions. We do this by driving awareness and discovery of Amazon’s products and services. We meet customers at their preferred communication channel(s) with the most relevant content, at the right time and frequency. You will own all traffic-driving initiatives that delight our customers with elevated creative and cross-category discovery. You will regularly partner with engineering and analytics teams to not only scale and automate, but to innovate on behalf of our customers. You will establish best practices for measuring and reporting on channel results. This role is highly autonomous and visible, and you have proven ability to influence stakeholders and partners to achieve goals, can work effectively with cross-functional teams and communicate strongly with leaders.
Key job responsibilities
Create the global marketing strategy for innovative programs including compelling and new content across email, push, sms, and new channels.Partner with design, analytics, product, and engineering teams to develop new, global programs, automating where possible.Define experiments and optimize to drive meaningful insights and recommendations.Define and own goals, including unlocking new business strategies and channels.Communicate results regularly with internal stakeholders and teams to iterate on opportunities.Present strategy, learnings, and recommendations to senior leadership.Track, measure, and report on channel results, contributing to business reviews regularly.Drive thought leadership with regards to Outbound Marketing worldwide.BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launchesPREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis- Experience with customer segmentation, profiling, and targetingAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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