Digital Marketing Manager
ZMC Hotels, LLC - Fort Wayne, Indiana, United States, 46804![ZMC Hotels, LLC](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at ZMC Hotels, LLC
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Overview
401(k)
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Position Overview
ZMC Hotels, LLC, is looking for a talented Digital Marketing Manager who will help us expand our digital footprint and drive more value through social media, web and online content, blog posts, press releases and news articles. The role requires a strong writing background, strong knowledge of social media platforms, and an eye for visual design. This individual will directly support five entities; two independent hotels located in Duluth, MN, and three unique food and beverage operations located in Fort Wayne, IN. This position requires a high level of creativity and the ability to use data-driven insights to develop material on websites, social media channels, and in direct marketing, while managing the overall efforts of creating a focus on the entire digital media process across multiple platforms targeting every step of the booking funnel.
Responsibilities:
Conduct thorough research on industry-related topics and generate ideas for new content types.
Write for a variety of platforms, helping the properties through ongoing communication and meetings.
Actively drive the marketing operations of the assets, delivering quality written pieces that appeal to our audiences, attract new customers, boost brand awareness, and support ZMC Hotels, LLC, in all communication funnels.
Content creation (video, blog, imagery) to support social media and other ancillary channels.
Deliver on social media and related engagement metrics, set goals for engagement and growth, and measure performance.
Execute SEO strategy and ensure all messaging is current and compelling.
Manage targeted paid campaigns across media channels and identify optimal ROI.
Optimize the consumer purchasing journey and utilize active links to allow for reduced steps in the booking process.
Execute and optimize social media channels - both organic and paid.
Manage and create email and SMS marketing campaigns.
Deliver results across multiple platforms (Facebook, Instagram, Eventbrite, Google, etc.).
Manage monthly targeted ongoing budgets for various platforms.
Knowledge, Skills & Abilities:
5+ years of experience as a digital marketer.
5+ years of experience with optimizing social media channels.
5+ years of experience related to all paid, referral, affiliate, and organic channels.
4+ years of experience with SEO, Google Analytics, and keyword strategies.
Strong knowledge and experience with online marketing tools and best practices.
Experience with paid social advertising and retargeting/remarketing.
Time-management skills, being able to manage multiple projects at the same time.
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