Pietra
Content Marketing Manager Manager
Pietra - New York
Work at Pietra
Overview
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Overview
About Pietra: Pietra is an e-commerce operations platform supporting over 300,000 entrepreneurs and businesses. We empower brands with everything they need to design and source products, manage logistics and fulfillment, and grow their sales. Backed by a16z, Founders Fund, and M13, Pietra is in rapid growth mode and on a mission to increase the share of businesses that succeed online using our tools and expertise.
Whether you’re an e-commerce brand just getting started or scaling into retail, Pietra provides the infrastructure, automation, and AI to build, run, and grow a modern business.
We’re looking for a passionate and innovative Content Marketing Manager to join our team as the first dedicated content hire. This is a rare opportunity to take full ownership of Pietra’s content strategy—from ideation to execution—across video, blog, social, email, and paid campaigns.
You’ll play a pivotal role in shaping the brand’s voice, educating and inspiring our audience, and driving meaningful growth through content. If you’re equal parts storyteller, strategist, and hands-on creator—especially with video—this role was built for you.
Content Strategy & Execution
Develop and implement a comprehensive content strategy across organic and paid channels
Own the content calendar in partnership with the Head of Growth
Drive traffic, engagement, and conversions through compelling and clear content
Video & Creative Production
Be a visible face of Pietra—comfortable on camera in ads, founder interviews, and social content
Write scripts, film videos, and either edit yourself or lead a lean editing process
Create scroll-stopping content for Instagram, TikTok, YouTube, and Meta Ads
Written Content & Brand Storytelling
Write blog posts, case studies, email campaigns, and landing page copy
Develop content that celebrates our customers and builds trust with our community
Publish and promote content across platforms to maximize reach
Analyze performance data to optimize content and inform future strategy
3–5+ years of content marketing experience in e-commerce, SaaS, or a fast-moving startup
~ Proven ability to own a content channel (e.g., blog, YouTube, Meta Ads, newsletter)
~ Excellent writer with sharp instincts for brand voice, structure, and tone
~ Comfortable on camera and familiar with end-to-end video production
~ Creative and curious, with a portfolio that shows range and originality
~ You’ll have creative freedom, high visibility, and the chance to make a real impact on our brand and business from day one.
If you’re passionate about storytelling, excited to drive growth through content, and ready to help thousands of founders build their dreams—we want to hear from you.
Whether you’re an e-commerce brand just getting started or scaling into retail, Pietra provides the infrastructure, automation, and AI to build, run, and grow a modern business.
We’re looking for a passionate and innovative Content Marketing Manager to join our team as the first dedicated content hire. This is a rare opportunity to take full ownership of Pietra’s content strategy—from ideation to execution—across video, blog, social, email, and paid campaigns.
You’ll play a pivotal role in shaping the brand’s voice, educating and inspiring our audience, and driving meaningful growth through content. If you’re equal parts storyteller, strategist, and hands-on creator—especially with video—this role was built for you.
Content Strategy & Execution
Develop and implement a comprehensive content strategy across organic and paid channels
Own the content calendar in partnership with the Head of Growth
Drive traffic, engagement, and conversions through compelling and clear content
Video & Creative Production
Be a visible face of Pietra—comfortable on camera in ads, founder interviews, and social content
Write scripts, film videos, and either edit yourself or lead a lean editing process
Create scroll-stopping content for Instagram, TikTok, YouTube, and Meta Ads
Written Content & Brand Storytelling
Write blog posts, case studies, email campaigns, and landing page copy
Develop content that celebrates our customers and builds trust with our community
Publish and promote content across platforms to maximize reach
Analyze performance data to optimize content and inform future strategy
3–5+ years of content marketing experience in e-commerce, SaaS, or a fast-moving startup
~ Proven ability to own a content channel (e.g., blog, YouTube, Meta Ads, newsletter)
~ Excellent writer with sharp instincts for brand voice, structure, and tone
~ Comfortable on camera and familiar with end-to-end video production
~ Creative and curious, with a portfolio that shows range and originality
~ You’ll have creative freedom, high visibility, and the chance to make a real impact on our brand and business from day one.
If you’re passionate about storytelling, excited to drive growth through content, and ready to help thousands of founders build their dreams—we want to hear from you.