Global Digital Marketing Manager
Flight Centre Travel Group - Montvale, New Jersey, us, 07645Work at Flight Centre Travel Group
Overview
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Overview
Develop digital approach that aligns to Envoyage's global strategy, including paid and organic across all channels (website, search, social, eDM, ads)Support the Envoyage marketing plan to drive acquisition, retention, and growthActively manage ROI-focused digital marketing activities across paid search, social, and programmaticManaging digital marketing budgets across regions and platformsWork within the Global Content Marketing Manager to produce and publish SEO-optimised content, campaigns, and website updatesContinually monitor and recommend improvements for brand website performanceEnsure all web content is optimised and in-line with SEO best practicesWork alongside National Managers to monitor and optimise all digital activity in the regionsDevelop weekly reports on all digital activity and use this information to plan improvementsContribute to engagement and re-engagement strategies for the businessCreate relevant and effective digital campaign briefs and plans for design and content managers. Work with this team to develop effective test and learn activities that optimise the customer experienceWork with agencies to create multi-media digital campaign plans that achieve defined goalsDeliver high-performing landing pages that generate resultsAbout you:
5+ years of experience in digital marketingDeep understanding of all digital marketing channels with demonstrated resultsAn understanding of analytics and reporting, and the ability to analyse data to make informed decisionsDetailed understanding of SEO, Performance and CRO technical applications, trends, and best practices.Demonstrated experience effectively using the Google suite of tools, including but not limited to GA4, Google Ads, Google Search Console, Google Tag Manager, SEM RushExperience with Paid Social (i.e. Meta, LinkedIn, YouTube etc.)Experience running paid search campaignsExperience in customising digital journeysExperience with Salesforce, a plusExperience with CMS platforms like Drupal, a plusWhat you'll enjoy:
Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work Australia New Zealand Pty Ltd.Development: Individualised Learning & Development pathway optionsExclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia's leading retailers, health and wellness discounts, financial planning advice, employee share plan, and moreTravel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance, and moreFlexibility: Monday to Friday week, business hours with flexible/hybrid optionsBrightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from withinCorporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gymMental Health: Support and Employee Assistance Program for staff and familySocial: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Lisbon in 2024)Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leaveSustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment.
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