Platform Marketing Manager Industrial Supplies Base Salary to 90k...
AllSearch Professional Staffing - Rockville, Maryland, us, 20849
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Overview
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Overview
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates. Our client, an Industrial Manufacturer, is seeking a Platform Marketing Manager to join their team. In this role, the Platform Marketing Manager will be responsible for assisting in the management of online/digital marketing initiatives, driving online sales growth, enhancing customer engagement, and optimizing digital presence. Responsibilities: Monitor and maintain account health to ensure compliance with Amazon policies and guidelines. Resolve account issues, performance notifications, and policy violations. Create, manage, and optimize product listings for maximum visibility. Conduct thorough keyword research and implement strategies to improve organic and sponsored rankings. Enhance product titles, descriptions, bullet points, and images to align with best practices. Design and execute targeted advertising campaigns using Amazon Advertising platforms. Analyze campaign performance metrics and refine marketing strategies for improved ROI. Develop A/B testing strategies to optimize ad performance. Monitor inventory levels to prevent stock outs or overstocking. Forecast demand and coordinate with inventory teams for replenishment. Analyze sales trends and metrics to identify growth opportunities. Maintain a positive brand reputation by delivering exceptional customer service and managing customer feedback. Monitor product reviews and ratings, addressing customer concerns effectively. Generate detailed performance reports, including sales, advertising metrics, and product rankings. Utilize insights to inform data-driven decision-making and recommend actionable strategies. Work closely with the product development, marketing, and logistics teams to align Amazon strategies with overall business objectives. Stay updated on Amazon marketplace trends, tools, and policy updates to ensure a competitive edge. Qualifications: High school diploma/GED required. 3+ years of experience managing Amazon Seller Central accounts. Strong understanding of Amazon policies, guidelines, and marketplace dynamics. Proficiency in Amazon Advertising platforms and tools. Advanced knowledge of SEO, keyword research, and product optimization. Analytical mindset with experience using tools like Amazon Seller Central reports, Helium 10, Jungle Scout, etc. Familiarity with Excel, data visualization tools, and marketplace management software. Proven ability to drive sales growth and improve operational efficiency on Amazon. Strong computer skills in Microsoft Office applications and the ability to learn new applications quickly. Compensation: Base salary to 90k/year. Full benefits. Remote position with occasional travel to the office in Rockville, MD (Initial onboarding and likely 1-2 company events per year).
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