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Paid SEM Team Lead

Location: McAllen, Texas

Department: US Digital

Position’s mission: Entravision’s US Digital business unit is rapidly expanding its digital agency services and seeks a Team Lead to oversee paid social media efforts for clients. This role involves managing a small team responsible for trafficking and optimizing digital campaigns, with a focus on Paid Search campaigns on SEM platforms.

Our ideal candidate has a passion for paid search, with relevant experience. We value an entrepreneurial spirit, strong attention to detail, initiative, and enthusiasm for helping clients achieve their goals through strategic execution and analysis.

This person must thrive in a fast-paced, high-volume environment and possess the technical skills to set up and optimize campaigns against industry-standard KPIs.

What you’ll do:

• Manage daily paid search campaigns, including launches, budget and bid management, analytics, reporting, and optimization.
• Research and determine the best strategies to meet client marketing goals via paid social media.
• Report on campaign performance, analyze results, and suggest optimizations.
• Guide creative teams based on campaign performance.
• Proactively monitor and optimize ongoing campaigns for multiple clients.
• Assign tasks to team members and coach them to improve their paid search management skills.
• Stay updated on the latest paid search tactics and features.
• Ensure all deliverables meet service level agreements.

Requirements:

• Secondary education or higher; relevant work experience preferred.
• Fluency in English.
• 2-4 years of PPC/Paid Search experience.
• Knowledge of bid management, optimization, and analytics tools.
• Familiarity with digital ad ecosystems and platforms like Kenshoo, Marin, Nanigans, Matchcraft, and Google Analytics.
• Good communication skills with teams and clients.
• Facebook Blueprint and Google Ads certifications are a plus.
• Strong attention to detail, analytical skills, and data interpretation.
• Dependable, entrepreneurial, and a team player.
• Ability to work efficiently in a fast-paced environment.