Associate VP Marketing - Home Segment
Clevelcrossing - Tampa, Florida, us, 33646![Clevelcrossing](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.HumanaAssociate VP, Marketing - Home SegmentinTampa, Florida
DescriptionHumana is a Fortune 50 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Humana is building an industry-disrupting home care business, which is bringing care to the patient's home across the full spectrum of acuity from Primary Care relationships to Hospital encounters.
This will require developing new categories and products, expanding into new customer segments, deploying critical capabilities to win with those segments, and redefining the care experience. This strategic shift will add considerable complexity to the marketing function supporting the segment, and strong marketing leadership will be key to the successful execution of the strategy. Over the coming years, the business will be focused on continued growth in the fee-for-service business model, as well as developing and growing an effective value-based care model.
We are seeking a talented marketing leader to join our team in the newly-created role of Associate Vice President (AVP), Marketing - Home Segment. You will oversee the development and implementation of long-term integrated strategies and programs that will be key to the success of the largest Home Health business in the country. More specifically, you will drive patient acquisition, engagement, and retention through a tight relationship with the sales function, as well as through direct-to-consumer strategies.
This position can be located anywhere within the lower 48 states. Relocation assistance will be provided if you desire to relocate to Louisville, KY.
Responsibilities
Define Marketing approach for the existing fee-for-service and emerging value-based care business models in home health.Partner with sales function to understand their go-to-market needs and develop strategies to support.Partner with clinical innovation team to define and launch new services through the referring community.Lead Portfolio Marketing approach for the segment, considering asset compatibility for growth.Engage with partner organizations to align on marketing strategies.Lead team in rapid test and learn methodology and innovation in engagement marketing.Drive sales success with carriers and providers through packaging value of Home Solutions assets.Oversee and manage all marketing strategy, planning, execution, financial management, and measurement for the Segment Marketing team.Build, lead, and develop an initial team of 10-15 experienced marketing professionals.Collaborate within broader Marketing organization to ensure consistency within market strategies.Key Candidate Qualifications The successful candidate will have broad and diverse marketing leadership experience, including sales enablement, B2C, B2B, digital, and CRM/marketing automation practices. A degree in Marketing or a related field is required, along with a clear track record of spearheading the adoption of marketing best practices and innovation.
In addition to the above, the following qualifications and attributes will be ideal:
Strong business acumen and understanding of downstream and upstream impacts.Experience with business development and growth strategies.Solid expertise in marketing/consumer analytics.Ability to introduce and create change and/or urgency.Experience managing external vendor relationships.A clear passion for the consumer/customer.Excellent oral and written communications skills.Current or recent experience in a large, highly matrixed company.MBA or advanced degree in marketing, advertising, or similar field.NOTE: We will require full COVID vaccination for this job, as we are a healthcare company committed to putting health and safety first for our members, patients, associates, and communities we serve. If progressed to offer, you will be required to provide proof of full vaccination, or documentation for consideration of a medical or religious exemption where allowed by law.
Scheduled Weekly Hours: 40
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