Product Marketing Manager
BitGo Inc. - Palo Alto, California, United States, 94306![BitGo Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at BitGo Inc.
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Overview
Product Marketing Manager
who can think strategically about how to win our market and then quarterback projects that lead us to success. You’ll be responsible for shaping the go-to-market strategy, getting to know our target customer deeply, and influencing the way we build, market, and sell our product. We’re looking for smart, deliberate people who can blend strategy and execution, then communicate in a compelling way to clients, the market and to our team.ResponsibilitiesGo-to-marketShape our messaging and positioning; articulate our value proposition to increase awareness and adoptionBe the expert on our clients, the market and our competitors through leading research and building out buyer/user personasDevelop our go-to-market strategy and drive the execution of launch plansBuild cross functional relationships and effectively communicate with various stakeholdersPartner with Sales to understand the buyer’s journey and create sales collateral that helps us differentiate ourselves in the market, improve our win rates and drive product adoptionGather insights from Sales to understand industry trends, sales needs, and moreProductPartner with Product Management to help prioritize our product roadmapOwn our product release communications strategy to drive greater product adoption by new and existing clientsEnsure all relevant teams are kept informed of product activities through internal communications and/or trainingsMarketingHelp plan campaigns and lead nurturing efforts, so we can drive more leads and ensure they convertWork with PR and Content to develop articles, blog posts, etc. that position us smartly and drive top-of-funnelInfluence industry analysts so they understand where we fit in the marketplace and why we’re the best choice for our clientsRequirements4+ years of professional marketing experienceAt least 2 years of product marketing experience in SaaS or financeExcellent writing and communications skillsExperience with crypto, fintech, etc. is helpful, but not requiredWork independently and take ownership of personal, team and operational objectivesCollaborative, proactive communicator and creative problem solverWhy Join BitGo?Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for new colleagues who bring innovative ways of thinking and problem solving, and who want to be part of the team that changes the world’s financial markets.Here are some of the benefits* of working at BitGo:Competitive base salary, bonus and stock options100% company paid health insurance for employee, partner and dependentsUp to 4% 401k company matchPaid parental leave, Paid vacationFree commuter/parking passFree custom lunches, dinners and snacksComputer equipment and workplace furniture to suit your needsGreat colleagues and inspiring startup environment*Benefits may vary based on location.Cryptocurrencies are the most disruptive change the financial services industry has seen in years. Join us and you’ll be able to look back and say you were part of the team that transformed an industry.For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in BitGo’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Voluntary Self-Identification of Disability
Form CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Voluntary Self-IdentificationFor government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in BitGo’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.Gender Please select Gender Are you Hispanic/Latino? Please select Are you Hispanic/Latino? Race & Ethnicity Definitions
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Veteran Status Please select Veteran Status
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