Product Marketing Manager
Higher Ground Labs - Los Angeles, California, United States, 90079Work at Higher Ground Labs
Overview
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Overview
If you want to know about the requirements for this role, read on for all the relevant information.This role is highly cross-functional and will work closely with key stakeholders across the Product, Engineering, Sales, and Marketing organizations. This position requires a strong communicator with a passion for sports, an analytical mindset, and the ability to craft compelling content. The ideal candidate will be versatile and able to manage multiple projects.Key Responsibilities:
Product Positioning: Develop product positioning and competitively differentiated messaging for a product based on user research, market insights, and product knowledge.Product Marketing: Develop and execute product marketing strategies to drive product adoption and growth. Collaborate with the Product team to understand product features, benefits and target audience, and create a roll out plan.Sales Enablement: Create high-quality content and collateral to support the sales team, including product guides, presentations, and case studies. Train sales teams on product features, benefits, and positioning to ensure consistent messaging.Website Management: Update and maintain product pages on the company website to ensure accurate and engaging content.Product & Feature Launches: Plan and execute product launch and go-to-market activities, including creating launch materials, coordinating with cross-functional teams, and managing timelines.Internal Education: Educate internal teams on new product features, benefits, and updates to ensure company-wide alignment.Market Analysis: Conduct market research to understand customer needs, market trends, and competitive landscape.Other Marketing Support: As a key player on a small B2B marketing team at a growing organization, from time to time you may be asked to help with other priority marketing initiatives.
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