Product Manager – Digital Marketing (on site hybrid)
CareDx, Inc. - Brisbane, California, United States, 94005![CareDx, Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at CareDx, Inc.
Overview
- Apply
Overview
Bachelor’s degree required (degree in marketing/business preferred)MBA (Preferred)Successful track record in diagnostic/device/biotech/pharma marketing or management/healthcare consulting with preferred 3-5 years of relevant experienceHigh-energy and enthusiasm with a proven track record to work in a fast-paced, high-pressure and evolving environment which requires significant cross-functional coordination, collaboration, and teamworkAble to demonstrate successes with past portfolios via creative campaigns, establishing new brands, marketing tactics, and lead generation in growing start-up organizationsStrong leadership skills—ability to function as the marketing “lead” on Digital solutionsStrong analytical skills—ability to develop therapy and disease models, market and customer segmentation, and business metricsSuperior organizational, communication, and prioritization skillsUphold company mission and values of patient-centricity, accountability, quality and integrityPrior experience with selling or marketing within related healthcare space (Preferred)Prior experience within transplantation (Preferred)Position is located at our headquarters in Brisbane, CA.Some travel is required (approx. 25-35%, mostly domestic but can include international)Responsibilities
Lead the development and implementation of marketing campaigns and awareness/education tactics that focus on Digital products and solutions across the transplant ecosystemIdentify drivers of growth for CareDx transplant solutions across the business segments and develop commercial tactics in partnership with US commercial teamDevelop customer segmentation model based on market research and analysis of treatment dataPartner with Marketing Team on other demand generation tactics including email campaigns and multi-channel advertisingLead conference planning and execution for key tradeshows for the transplant community. Execution includes tradeshow booth, symposia, branding and advertising and customer engagement.Work with field sales team to provide continuous feedback and recalibration of marketing and sales tacticsCollect Voice of Customer across transplant ecosystemUnderstand current trends in transplantationPartner with Marketing Team members in development and execution of market research projectsDevelop field sales education materials and facilitate field training on products and promotional tacticsDevelop content for collateral across personal and non-personal channelsManage and/or collaborate with external vendors including advertising and PR agenciesOther duties as assignedBenefits
Competitive base salary and incentive compensationHealth and welfare benefits including a gym reimbursement program401(k) savings plan matchEmployee Stock Purchase PlanPre-tax commuter benefitsAnd more!
#J-18808-Ljbffr