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Location: Houston, TexasJob Type: ContractCompensation Range: $33 - 38 per hourWe are seeking a Product Marketing Specialist to join our client's Global Marketing Communications team. In this role, you will collaborate with product experts to ensure successful product launches and serve as the key liaison between product development and marketing. You will create materials to support sales and marketing efforts and drive go-to-market strategies with differentiated messaging across various marketing channels. Responsibilities:Content Development: Conceptualize and craft educational product and solution content for a variety of platforms (presentations, brochures, sales sheets, videos, website copy, case studies, whitepapers and social media posts).Communication: Together with the product management team, educate and effectively communicate technical product features and capabilities to internal and external partners.Messaging Consistency: Ensure consistent product and marketing messaging throughout all communication mediums in order to deliver clear product support.Project Management: Partner closely with internal stakeholders and company vendors for timely and accurate projects, keeping efforts in scope and on budget.Maintenance: Ensure all product marketing materials are updated and accurate (spec sheets, product pages, virtual tours, product visuals, etc.)Strategy: Partner with the product management team to develop a go-to-market strategy within each product vertical, including target markets, product rollout and marketing strategy.Marketing Support: Support the development of integrated marketing campaigns and management of tactics promoting products across different digital channels - webinars, industry engagements and e-books.Lead: Product marketing launch activities - coordination, authoring, reviews, approval and timelines for all product launches and annual product updates.Competitive Research: Conduct thorough research on competitors and perform market research to develop a deeper understanding of our target customers, key industries, and buyer personas.Collaboration: Partner with channel and sales teams to effectively position and promote our products, leveraging internal tools and developing assets that drive sales and success.Photography: Coordinate video and photo shoots for product launches.Budget: Develop and manage marketing budgets to support key product launches.Dealer and Sales Enablement Support: Support a global dealer network and sales team with training and marketing support materials.Qualifications:Bachelor's degree in Marketing, Communications, Business or related field OR equivalent work experience.4+ years of marketing experience and expertise, including product marketing.Top Candidates Will Also Have:Experience in Oil & Gas and Marine industries.Experience writing product marketing and sales support materials for online and offline channels.Experience leading go-to-market activities.Effective project management skills.Aptitude to work with technical data such as product specifications and effectively translate into customer speak.Ability to work with various software types and systems, such as content and asset management systems, project management systems, etc.Skills:Effectively communicates the product value proposition and differentiation in the market.Creates positive customer experiences across channels.Provides sales support for dealer and field teams.Supports go-to-market commercial strategies.Ensures new product introduction marketing readiness is achieved.JOBID: 1085321#LI-CELLA#LI-MM2#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.PandoLogic. Category:Marketing & Biz Dev, Keywords:Product Marketing Specialist, Location:Houston, TX-77040