Field Product Marketing
Microsoft - Denmark, South Carolina, United States, 29042![Microsoft](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Core responsibilitiesDRIVE BUSINESS PERFORMANCE OF SURFACEWhat?Drives GTM for aligned Solution plays and business orchestration in SubsidiaryEnsure execution is maximized for revenue target achievement.How?Drives GTM for aligned Solution Plays, identifying growth opportunities in the market and building and executing clear GTM plansLocalize area plans to land, execute and measure impact of subsidiary GTM plan.Continuously review effectiveness of plan against strategic OKRs and take action to address driftAlign, influence and coach sellers, sales operations, marketing, business rhythms and change management to convert strategic priorities into local executionKPIAccountable for Subsidiary Surface revenue goals (Managed - Retain and Grow | Unmanaged - Add) by driving sales play executionAccountable for healthy Surface DC and Channel inventories using efficiently In-Stock and Pre-Built programsIncreased customer penetration through expansion and new customer acquisitionIncreased active resellers and SMB customers breadth and yieldCONNECTED SALES AND MARKETINGWhat?Enables marketing strategy in partnership with regional CMO and region/area SE&O teams.Coaches and guides field teams for comprehensive solution play landing to drive FRA and share performance.How?Localize marketing/GTM plans to land, execute and measure impact of that plan in the SubsidiaryDrives Subsidiary activation on sales and marketing planKPIOwn execution of marketing plan in partnership with IMM and activation with Partner and field sellersSignal Conversion: Accountable for driving usage of signals with sellers and converting to pipeline and pipeline acceleration across MCEM stages.Drives Usage of MTC and Solution Play assets for pipeline creation and accelerationSALES ENABLEMENTWhat?Land and champion Solution Plays with sellers, activates sellers on GTM plans that support strategic objectives and drives content and program usage.Lead and collaborate with GPS for local partner-led marketing strategies and demand generation that support solution play performanceHow?Lands and champions solution plays, activating connected sales and marketing execution in every segment to maximize performance and shareCollaborate with GPS for local partner-led marketing strategies (SMC) and demand generation that support solution play performanceChampions Microsoft strategy and Solution AreasKPIAccountable for pipeline adequacy for Q, Q+1; Improve pipeline health metricsConversion of signals into pipeline and improve solution play adoption and executionSales Accelerator/SPA activation, pipe conversion and performance metricsField Readiness sessions and enablement activities across ATU, STU, and CSUPRODUCT ADVOCACYWhat?Be the voice of the customer, partner and sellers by summarizing and communicating learnings that inform sales go-to-market decisions on complex issues, proactively driving solutions to high-impact blockers and opportunities.How?Maintain product knowledge and continue to evangelize the value proposition internally and externally to key stakeholders.Advocates as the voice of the Customer, Partners and Field to provide thought leadership on competitive landscape, solution area gaps, sales trends, etc. to drive improvements on the GTM planGrows organization capability to drive true insights, learnings and blockers for leaders, managers, and sellersDrives standardized rhythms and tools that drive increased customer and partner facing time for sellersKPIProduct Evangelism & speaking engagements for internal readiness, customer, partner MCEM aligned eventsField insights of Customer Win/Losses, trends across compete, customers, partners and field sellersCommunicate Blockers that are preventing wins, influencing improvements needed on strategic prioritiesQualifications
Required/Minimum Qualifications:
Bachelor's Degree in Marketing, Computer Science, Business or related field AND experience in business OR Master's Degree in Marketing, Computer Science, Business or related field AND experience in business OR equivalent experience.Additional or Preferred Qualifications
Bachelor's Degree in Marketing, Computer Science, Business or related field AND experience in business OR Master's Degree in Marketing, Computer Science, Business or related field AND marketing or sales experience OR equivalent experienceMicrosoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
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