Product Marketing Manager
Motorola Solutions - Allen, Texas, United States, 75013![Motorola Solutions](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Motorola Solutions
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Overview
At Motorola Solutions, we're guided by a shared purpose - helping people be their best in the moments that matter - and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We're solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That's mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We're solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that's critical to connect those in need with those who can help. The work we do here matters.Department OverviewOur MVTRAC and SCM brands, part of the Digital Recognition Network (DRN) within Motorola, act as an internal start-up, providing license plate recognition (LPR) technology and data insights to the financial services, automotive recovery, collections, and insurance markets. Our goal is to empower our customers to make informed decisions and protect their financial interests.Job Description
We're looking for an experienced Product Marketing Manager to join our team, with a focus on our MVTRAC and SCM brands. This key role involves educating and communicating the value of our license plate recognition (LPR) data solutions in skip tracing, location services, forwarding, and collateral recovery to our customers and target markets.
Key Responsibilities:Develop and deliver compelling messaging that clearly articulates the value of our products and services to different customer segments
Create engaging content across various formats, including presentations, brochures, videos, website copy, case studies, email, advertising,whitepapers, and social media posts
Support integrated marketing campaigns by managing tactics across digital channels to drive awareness and demand
Collaborate with sales and product teams to align product messaging and positioning with market needs
Conduct market research, customer interviews, and segmentation analysis to acquire deep customer knowledge
Lead product and feature launches, including messaging, identifying target audiences, and creating supporting content
Who You Are:A creative storyteller with excellent communication skills in writing, speaking, and presenting
A curious individual who asks questions and is eager to learn about new technologies, markets, and audiences
A strategic thinker who can take ownership of projects, from ideation to execution, and thrive in a fast-paced, cross-functional environment
Experienced in crafting clear, concise, and value-focused messages that resonate with customers
Qualifications:Bachelor's degree in marketing, business, or a related field
5+ years of experience in marketing or product management with 3+ years of experience in product marketing, preferably in B2B environments in a SaaS or technology company
Experience in the financial services or automotive recovery sectors a plus
Successful track record of launching differentiated B2B products and services
#LI-MM1Basic Requirements
High school diploma or equivalent3+ years of product marketing experience within a technology companyTravel Requirements25-50%Relocation ProvidedNonePosition TypeExperiencedReferral Payment PlanYes
Our U.S.Benefitsinclude:Incentive Bonus PlansMedical, Dental, Visionbenefits401K with Company Match10 Paid HolidaysGenerousPaidTime Off PackagesEmployee Stock Purchase PlanPaidParental & Family Leaveand more!
EEO StatementMotorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you'd like to join our team but feel that you don't quite meet all of the preferred skills, we'd still love to hear why you think you'd be a great addition to our team.We're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please email ohr@motorolasolutions.com.