Product Marketing Senior Manager - Clothes Care
GE Appliances, a Haier company - Louisville, Kentucky, us, 40201![GE Appliances, a Haier company](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at GE Appliances, a Haier company
Overview
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Overview
We come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities:
we come together ,
we always look for a better way , and
we create possibilities .Interested in joining us on our journey?Position
Product Marketing Senior Manager - Clothes CareLocation
USA, Louisville, KYHow You'll Create Possibilities
Job Description
Ability to drive results and manage communication workflow in a matrix commercial organization for clothes care productsLead the NPI checklist activities by working with agencies and other business stakeholders to deliver on-time assets required for each NPI launchDevelop and execute all merchandising promotional programs including point-of-purchase, displays, field communications, and training assets for all distribution channelsDevelop and execute the plan to sell for both Retail and Contract channelsTogether with the Commercial Director lead the M-review and C-review processesResponsible for the creative process, messaging, and commercial content for all clothes care productsAnalyze clothes care digital engagement and usage data to better understand consumers at individual/segment level to better provide tailored messaging/products/solutionsInterface with Field Sales and Customers to maximize effectiveness of merchandising programs.Co-manage the product line co-op/intern to support merchandising needs and marketing support in day-to-day activitiesWhat You'll Bring to Our Team
BA/BS degree from an accredited university or college; Marketing or other Business relatedMinimum of 7 years of Commercial roles; such as sales, marketing, pricing and operations.Excellent interpersonal skillsArticulate, effective communicatorDemonstrated ability to influence cross-functionallyHigh attention to detailMust be willing and able to travel to GEA sites and customers, as neededDesired Characteristics
Sales and/or marketing experienceAbility to integrate and drive action across multiple functionsProject management skillsAnalytical skillsSelf-initiativeStrong presentation skillsOur Culture
At GE Appliances, creativity meets passion and conversations lead to exceptional outcomes and experiences. We respect and value the unique backgrounds and experiences that everyone brings to GE Appliances. We believe a diverse workplace, where everyone is included and people can be their true and authentic selves, fosters creativity and innovation. We know our differences are our greatest strength. The very best innovations across every function of a company come from diverse teams. Our commitment to ensuring a safe and inclusive workplace where everyone is valued allows employees to perform at their best, every day. Diversity at GE Appliances helps us achieve zero distance to our owners, innovate smartly and connect to the communities and customers we serve. We encourage and support the ideas, aspirations, and the wellbeing of everyone - our employees and our communities.Flexibility
GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.Equal Opportunity Employer
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to
ask.recruiting@geappliances.com .
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