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Media Relations Specialist, Public and Media Relations

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Media Relations Specialist, Public and Media Relations

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The Media Relations Specialist is responsible for advancing Loyola Marymount University’s visibility and reputation by supporting a proactive media strategy that secures positive coverage and strengthens relationships with journalists and media outlets. Acting as a primary contact and thought partner with external media and journalists, this role develops and leads earned media campaigns with guidance and oversight from LMU’s Senior Media Relations Lead, supports media engagement efforts across the university, and contributes to communications materials and efforts with an eye toward earned media success. This position is responsible for developing and maintaining positive relations with priority local, trade, and national media contacts; developing strategy and tactics in support of executive visibility and faculty thought leadership campaigns; planning and management of events, conferences, and awards opportunities, along with supporting media relations components; and serving as an integrator and earned media subject matter expert within LMU. Requires strong writing and editing skills, understanding of media strategies within an evolving media landscape. The role is a key contributor in shaping the university’s communications and public relations strategies and campaigns to promote a positive institutional image, increase visibility and exposure, reinforce brand narratives, and increase engagement. Reporting to the Senior Lead, Media Relations & Outreach, the Specialist provides communications support and counsel, interfaces with media and university leaders, and contributes to overall visibility through effective communications and public relations. Responsibilities include supporting media relations efforts, identifying opportunities to showcase university strengths, collaborating on strategic outreach and earned-media initiatives, writing and editing press releases and other communications, acting as a contact for media stakeholders, cultivating relationships with executives and faculty, managing editorial schedules and media collateral, engaging with journalists to secure coverage, overseeing media monitoring and reporting, supporting crisis communications, ensuring high-quality work, contributing to team goals, committing to professional development, and staying current on media trends. The role requires supervising creative and communications teams, managing complex projects, applying marketing and communication strategies, assessing client needs, working independently and collaboratively, and demonstrating strong relationship management and consensus-building skills. Qualifications include a bachelor’s degree in communications, journalism, business management, or related field; minimum two years of experience in communications or public relations; demonstrated success and relationships in relevant media spaces; experience working with senior executives and faculty; strong writing, editing, and research skills; solid grasp of public relations tools and media outreach strategies; exceptional communication skills; ability to interpret data; proactive and organized; ability to meet deadlines and manage multiple requests; strong interpersonal skills and sound judgment; commitment to continuous learning and professional growth; entrepreneurial mindset.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Higher Education

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