Content Marketer
Quality Bicycle Products - Bloomington, Minnesota, United States,![Quality Bicycle Products](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Quality Bicycle Products
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DescriptionThis is an Onsite role that is based in the Bloomington, MN Metro.WHAT YOU WILL BE ACCOUNTABLE FOR:Whether the platform is web, social media, or paid advertisement, this role is responsible for making sure the right content gets to the right place. That includes research and understanding of potential customers and how they use various platforms, as well as synthesizing market feedback and customer questions into summaries for the rest of the team. This role will develop content delivery strategies, and collaborate with internal writers and designers as well as external influencers to ensure appealing content is being delivered across platforms.Design content marketing strategies and set short-term goals. [15%]Create an editorial calendar, delegate tasks, and ensure that deadlines are met. [10%]Generate ideas to increase customer engagement. [10%]Regularly deliver engaging content. [15%]Analyze web traffic metrics. [5%]Ensure a strong web presence on various channels. [10%]Produce high quality digital content by collaborating with design and writing teams. [10%]Engage with rider community to curate content submissions. [15%]Other tasks and responsibilities as assigned. [10%]WHAT YOU NEED TO SUCCEED:REQUIRED QUALIFICATIONS:
2+ years in a content marketing roleUnderstanding of web publishing requirementsExperience predicting preferences of an outdoor sports audience with an editorial mindsetExcellent communication, writing, and editing skills in EnglishExpertise in social media platformsProject management skills and attention to detail
PREFERRED QUALIFICATIONS:
Bachelor’s degree in marketing, journalism, or similarExperience in the outdoor industrySome combination of design, photography, or videography skillsInterest and participation in cycling cultureInterest in technical aspects of bicycle technologyProficient in WordPress
OTHER RELATED CRITERIA:Domestic and International Travel:
Ability to travel domestically and internationally 3 or more times a year which includes flying by plane and driving a motor vehicle. Must possess a valid US Passport and driver’s license and fulfill the requirements of being a QBP Approved Driver.
Physical Requirements:
Ability to perform work on a computer extensively.Ability to perform work outside in various work conditions.
Model QBP Core Values:Act with integrityBe a true partnerCreate something specialDeliver greatnessKeep the customer firstQuality Bicycle Products is proud to be a certified B-Corp, and an Equal Employment Opportunity and Affirmative Action employer, committed to inclusion and diversity. We seek talent from all backgrounds to join our teams, and we encourage our employees to bring their authentic and best selves to work. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.Quality Bicycle Products approaches pay in an ethical and transparent way. Pay ranges are assigned to a job based on market data from 3rd party salary benchmark data as well as balancing internal equity of other roles with similar levels of responsibility. Individual pay within the range can vary for several reasons including, but not limited to, skills, abilities, experience, tenure, performance, and available budget.#LI-Onsite
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