Specialist, Advertising Job at Red Bull Gruppe in Santa Monica
Red Bull Gruppe - Santa Monica, CA, United States, 90403
Work at Red Bull Gruppe
Overview
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Overview
The Media Specialist will oversee the daily operations of paid media campaigns for the United States, ensuring both efficiency and effectiveness in national and local media strategies. This includes handling digital and social media purchases internally. In this capacity, the Media Specialist will concentrate on executing and managing campaigns, collaborating closely with the media agency and handling self-service media buying. Additionally, the position entails concluding campaigns by preparing post-campaign reports and reconciling budgets. The role is based in Santa Monica, CA, and reports to the Senior Manager of Advertising Media.
Responsibilities
All the responsibilities we'll trust you with:
- Implement integrated and digital media plans for advertising campaigns in collaboration with the media agency and campaign managers. Media touchpoints may include TV, WebTV, Display, Social, Search, Radio, Out-Of-Home Advertising (OOH), and Retail Media Networks across different purchasing models, such as Direct vs. Programmatic.
- Be responsible for the daily management of campaigns (whether through an agency or in-house buying) including executional requirements, media optimizations, reporting, and budget reconciliation.
- Ensure agencies provide insightful, comprehensive post-campaign analyses on schedule, applying the learnings to future campaigns.
- Collaborate with the media agency to develop and manage campaign benchmarks on a continuous basis.
- Coordinate with internal Campaign Managers to ensure creative materials are produced and delivered according to specifications for media plan execution.
- Manage daily campaign media budgets, ensuring they are optimized for the most effective placements and fully utilized.
- Ensure media activity is billed and reconciled accurately and promptly.
- Ensure media activities are accurately represented across both planned and reconciled phases in internal RedBull and agency budget management platforms, collaborating closely with the agency and finance teams.
- Make sure all digital media campaigns are executed according to RedBull's requirements.
- Utilize and analyze all available data, including first-party and third-party sources, for media targeting to ensure campaigns adopt an audience-centric strategy.
- Stay informed about the latest digital media trends, partners, and emerging technologies to innovate and diversify media plans continually.
- Assist in building the team's expertise across all emerging media channels and adapt to channel evolution based on changing consumer habits.
- Foster thought leadership and provide education to keep internal teams ahead in the evolving media landscape.
Minimum Qualifications
- Media/Advertising Experience: Minimum of 3-5 Years
- Experience in advertising for consumer or lifestyle brands; agency experience is desirable
- Strong knowledge of all media channels and integrated media planning throughout the marketing funnel
- Practical experience in purchasing across social media and WebTV
- Ability to analyze data and extract key insights
- Ability to manage multiple projects and meet deadlines
- Self-motivated and results-oriented
- Effective collaboration skills
- Exceptional communication skills
- Excellent organizational skills and attention to detail
- Understanding and embracing RedBull culture and lifestyle
Additional Details
- Travel 10-20%
- Permanent position
- Benefits eligible
Location
Santa Monica, California, United States
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