Regional Marketing Manager (Denver, CO)
Cedent Consulting Inc - Denver, Colorado, United States, 80285![Cedent Consulting Inc](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Regional Marketing Manager @ Denver, CO.Terms of Hire:
Full Time.Job Summary:The Regional Marketing Manager position is responsible for the development and execution of marketing plans. As Regional Marketing Manager, you are part of a marketing team that supports regional leadership to develop and execute strategic and tactical marketing plans and implement digital advertising, pricing, and other campaigns that drive traffic and occupancy to achieve optimum leasing and financial performance in line with Client’s business development plans. This position requires extensive digital experience and knowledge utilizing analytical tools to measure effectiveness and efficiency of various programs.QualificationsBachelor’s degree, desired5 years property management or industry marketing experience requiredDeep experience with digital platforms and tools (e.g., SEO, Google Analytics)Experience or familiarity with Yardi RENTCafe preferredLease up experience preferredBroad knowledge of apartment operations and industry-related marketing concepts and terms in order to read, interpret, and apply market information to understand its impact on occupancy, traffic, retention, pricing, and revenueDemonstrated proficiency in word processing, spreadsheet, and database management programs in order to develop presentation materials and generate or complete required reportsResponsibilitiesProvide support to Regional Managers and on-site teams through online and off-line marketingStrategically drive qualified leads to the communitiesDesign and optimize fully integrated digital plans to achieve property strategic goalsAnalyze marketing sources to determine the best cost per lead and lease and provide recommendations to Regional ManagerTrain on-site teams on all marketing systems including Craigslist tools, Lead Management, Resident Portal, and website maintenanceEnsure that all on-site initiatives coordinate with Client’s overall marketing strategySupport and develop mentor program in the fieldOversee management of SEO and PPC campaignsSupport branding and lease up initiatives and ensure on-site compliance with brand guidelinesDevelop social media/reputation management strategy and execution with on-site teamsMaintain knowledge of, propose, and implement new technology that enhances website and social media optimizationComplete on-site marketing audits, manage internet/property shop reports, and manage marketing training complianceNon-Negotiable RequirementsMust have property management marketing experience.Strong experience with digital platforms and tools - SEO, Google Analytics.Ability to travel to the markets the position supports when required.Nice-to-Have SkillsYardi RENTCafe experienceLease up experienceYou Will Enjoy:An opportunity to be a part of a great culture, an awesome team, a challenging work environment, and some fun along the way!Apply today to learn more and be part of our Growth story.All applications will be kept strictly confidential and once shortlisted, our team will be in touch with you for further discussions.Department: ScoutThis is a full time position
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