Associate Director, Regional Marketer (Central Region)
Axsome Therapeutics - Chicago, Illinois, United States, 60290![Axsome Therapeutics](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
About This Role
Axsome Therapeutics is seeking an Associate Director, Regional Marketer (RMK) to be a field-based extension of the Marketing team that will focus on commercial KOL engagements with CNS experts to gain insights into national, regional, and local opportunities, provide a bridge between regional markets and headquarters, and regionally support the brand strategy and inform strategic direction. Additionally, the RMK will lead Peer to Peer speaker development, training, and support the execution of promotional programs and national and regional congress activity.
This role will liaise with other field-based leaders, within approved SOPs, including but not limited to Field Medical, Sales, Training, as well as Corporate based colleagues in Marketing, Sales, Market Access, Market Research, and Medical Affairs, as appropriate. Additionally, the RMK will help develop and execute HCP marketing initiatives in line with brand strategies and objectives. This individual will report to the Senior Director, Marketing.
This is a field-based position in the Central region that includes IN, OH, IL, MI, WI, and MO. Candidates must live in the geography.
Job Responsibilities and Duties include, but are not limited to, the following:
KOL Engagement
Function as a thought leader liaison to key KOLs within the community and build bridge to/from customer to Axsome Therapeutics
Develop and maintain KOL engagement plans and influence maps for thought leaders
Engage with KOLs at local, regional, and national congresses and advocacy events to discuss brand, disease state and commercial strategy as well as facilitate engagements and opportunities for executive leadership in support of marketing initiatives
Gather insights from key thought leaders to inform brand strategy and support development of content, tactics, and resources, when appropriate
Brand Strategy
Support cross-functional teams to gather key customer insights and input on the marketplace by garnering insights on commercial strategy, including designing local marketplace tactics, clinical messaging, access, and educational needs.
Supporting the execution of approved Commercial Advisory Boards
Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
Design, Facilitate, participate in, and attend advisory boards, where appropriate
Speaker Bureau Management & Execution
Identify and develop HCP and access speakers to provide compliant, high-quality speaker programs on disease state, mechanism of disease, and product, when appropriate
Ensure appropriate and compliant execution of speaker programs
Monitor speaker performance at events and develops speakers to provide high quality promotional education through coaching as needed
Work with Marketing and contracted speakers to gain and synthesize feedback on current and future content development
Requirements
/ Qualifications
BA or BS in relevant field; advanced degree preferred. Plus, a minimum 5-7 years of experience in pharma in CNS
Minimum 5-7 years of experience in one of the following: product marketing, thought leader engagement, field sales or management
50-70% business travel, by air or car, is regularly required
Must live in the territory's geography
Experience and Knowledge
Demonstrated success and expertise with thought leader engagement, ad boards and speaker’s bureau- strongly preferred
Marketing, sales management, and/or extensive pharmaceutical product launch experience- strongly preferred
Proven ability to successfully manage accounts in a large geographical territory including both academic and community-based HCPs
Demonstrated ability to build productive stakeholder relationships internally and externally with impactful engagement tactics
Clinical knowledge and aptitude in complex/competitive disease states, preferably in the CNS market.
Strong intellectual curiosity with a desire to continuously learn and improve by applying new knowledge and skills on the job and innovate with market dynamics
Highly collaborative with the ability to manage multiple projects simultaneously
Self-starter with strong organizational and planning skills. Able to determine effective approaches and take the appropriate action based on the available information/resources consistent with the over-arching strategy
Effective verbal and written communication skills
Salary & Benefits
The anticipated salary range for this role is $160,000 - $190,000. We encourage candidates of all levels to apply as there may be flexibility on final job title and responsibilities. The salary offer will be based on a variety of factors, including experience, qualifications, internal equity and location. Axsome offers a competitive employment package that includes an annual bonus, significant equity and a generous benefits package.
Axsome is committed to equal employment opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, sexual orientation, gender identity, ancestry, citizenship, marital status, physical or mental disability, medical condition, veteran status, genetic information, or any other characteristic protected by federal, state, or local law.
Axsome Therapeutics does not accept unsolicited resumes from recruiters or third-party recruitment agencies and will not pay placement fees for unsolicited candidates that are sent to hiring managers, the HR team or other Axsome team members. Only approved vendors who have been explicitly asked to support a specific search will receive access to our Applicant Tracking System to submit candidates for consideration.
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