Senior Growth Marketer (remote)
Checkly - Boston, Massachusetts, us, 02298![Checkly](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Checkly
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Overview
Data-Driven Demand Generation: Spearhead initiatives that drive qualified leads and nurture them through the sales funnel, leveraging data to continuously optimize.PLG Excellence: Implement PLG frameworks that accelerate user activation, product adoption, and customer loyalty.Cross-Channel Marketing: Your role is to be the orchestrator of all digital marketing channels— including SEO, SEM, Social Media, Display, Email, Video, Content —ensuring alignment with PLG and DevOps focus.Paid Channel Expertise: Direct and manage a broad range of paid channel strategies, encompassing paid search, paid social, and other digital advertising platforms.What You'll Do
Drive growth campaigns from development to execution, with a primary focus on Top of Funnel (ToFu) growth, including ideation, campaign management, data analysis, and copy creation.Utilize data and build reporting to create and run innovative marketing projects across multiple channels:
Social Media: LinkedIn, Twitter, Facebook, Instagram, YouTubeGoogle AdWords and AnalyticsEmail Marketing: HubSpot sequences and workflowsCRM: HubSpotWebsite content optimization for search engines, including keyword research and improving organic search rankings
Identify new data sources to enhance messaging, targeting, and campaign timing for ToFu initiatives.Manage marketing budget and costs to grow reach while reducing CPA and CAC, with a strong emphasis on ToFu efficiency.Develop, own and execute marketing strategies tailored to the Developer and DevOps landscape and its personas.What You Should Have
Extensive experience in a Growth Marketing role with a B2B SaaS Developer, DevOps, SRE or Platform Engineering product required, while a deep understanding of the Monitoring and Observability landscape and its personas is a nice-to-have.Proven ability to grow revenue exponentially and at velocity.Expertise in data analysis and marketing automation tools.Track record of bold, creative marketing tactics.Experience driving signups, pipeline, and revenue through calculated risks and experimentation, particularly focused on ToFu growth.Experience in fast-paced environments, such as founding a company or working in product/growth/engineering at a tech startup.Proficiency with the latest marketing and AI tools to scale campaigns and processes efficiently.Ability to architect and manage growth projects from start to finish.Affinity for PLG (Product-Led Growth) strategies and motions, with a strong emphasis on expanding the ToFu.Excellent spoken and written English skills.Ability to work autonomously and be self-motivated in a remote, async-first environment, while also contributing positively to the team dynamic.What we offer
Become part of a fast-growing, international, and remote team where you can have a real impactFully remote, flexible work hours, async-first and transparent cultureIf you’re located in North America, you must be willing to work East Coast hours to have some overlap with our team in Europe.Stock options27 days of paid vacation + your local public holidaysPaid sick leave & up to 14 weeks of paid parental leave$1,000 learning & visiting budgetCo-working budget or home office setupCompany retreats (our last one was in Ericeira, Portugal)Employment & contractor options.What we pay Fair, competitive, and transparent pay is very important for us. Therefore we work with a standardized salary calculator that includes several factors such as seniority level as well as location.For this role, the pay range is:$151k - $168k for someone in US Tier 1 locations (Austin, Boston, LA, NY, SF, Seattle, Washington).$121k - $134k for someone in all other US locations.€93k - €103k for someone in a similar cost of living as UK, Germany etc.€84k - €93k for someone in a lower cost of living location such as Spain, Poland, Ukraine etc.Apply If this sounds interesting, please apply! Studies by several different sources have shown that on average men will apply for a job if they meet 60% of the application requirements. Women/non-binary people will seek to match a much higher percentage of requirements before applying. If you're not sure you're the right fit, apply anyway and let us know what you bring to the table. We'd love to hear from you!We're all about being transparent and setting clear expectations. That's why we've put together our hiring playbook. There you'll find a sneak peek of who we are and what you can expect in our hiring process. We recently also open-sourced our employee handbook!
Find out if this opportunity is a good fit by reading all of the information that follows below.#J-18808-LjbffrRemote working/work at home options are available for this role.