Director, Integrated Marketing
the Ladders - New York, NY![the Ladders](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at the Ladders
Overview
- Apply
Overview
Application Deadline: 31 October 2024
Department: Integrated Marketing
Employment Type: Full Time
Location: New York, New York
Reporting To: Jonny Sonkin
Compensation: $110,000 - $130,000 / year
Description
The Director of Integrated Marketing will be a key contributor to planning, activating, and executing our partner campaigns across the full Front Office Sports ecosystem. Hands-on with our clients, this person must have exceptional attention to detail, excellent project management skills, and a strong creative point of view. In the role, you will work very closely with cross-functional departments, including Account Management, Creative Strategy, and Sales, to lead the execution of day-to-day marketing operations related to our brand partner campaigns to drive meaningful engagement and results.
The role requires an experienced digital marketer who has a passion for big ideas, strategy, world-class client service, and cross-functional collaboration. The ideal candidate is a self-motivated leader with a track record of driving creative collaboration, developing innovative marketing strategies, and delivering best-in-class campaigns that connect with consumers, deliver results for advertisers, and help drive new and recurring revenue.
This person should have a knack for leading multiple projects simultaneously and taking the initiative on all marketing-related tasks and projects on any campaign. Experience across branded and sponsored content, social, video, high-impact media, events, and other digital media solutions is a must.
The Director of Integrated Marketing will work closely with and report to the EVP of Marketing & Operations.
Key Responsibilities
- Work collaboratively within a Regional "Pod," inclusive of Account Management and Sales, with support from Creative Strategy
- Lead marketing strategy for partner campaigns, including but not limited to production briefs (branded and sponsored content), content and social programming, paid social, advertising and social copy, and more
- Lead the procurement, management, and handling of talent for partner campaigns
- Manage third-party vendors to support the planning and execution of custom content campaigns
- Support in the pre-production planning of content shoots, creative direction, and producing onsite
- Lead the internal and external feedback process on all creative output and assets (content, social, events) to ensure content meets brand and partner standards
- Lead client communications for campaign activation and production responsibilities
- Work with Account Management, Audience, and AdOps teams to maximize campaign performance across digital channels, including consumer targeting, performance marketing, and content optimization
- Collaborate with Account Management to produce compelling campaign recaps and case studies
Skills, Knowledge & Expertise
- 5-7 years of experience at a media agency or digital-first publisher; knowledge and passion of sports and business a plus
- Knowledge and understanding of relevant media platforms (newsletter, ROS display, multimedia, social, etc.) as well as branded, sponsored, and original content
- Natural ability to lead and take initiative in providing cross-functional partners with a recommendation rather than project managing and delegating the task
- Incredibly organized with the ability to project manage and produce your work while collaborating across teams clearly and confidently
- Strong communication skills with the ability to distill complex things into easily digestible information
- Experience managing and balancing client expectations and internal teams, including multiple key stakeholders
- Demonstrated ability to plan, multi-task, and prioritize in a fast-paced environment
- Proven ability to lead a team a plus
Job Perks:
- Hybrid employees work from FOS's New York office three days a week, while remote employees can opt for an Upflex coworking membership
- All employees receive a quarterly FlexFund or a stipend to use towards home office or commuter needs
- Generous PTO policy to use as you please, plus sick time and company holidays
- Employer-sponsored health benefits, including medical, dental, and vision
- Wellness perks include Health Advocate, TelaDoc, and Talkspace
- An annual professional development stipend and endless development opportunities at a growing startup
- Plan for your future with our 401(k) plan, complemented by a 3% company match. We believe in supporting your long-term financial goals
- Thrive in a dynamic environment with endless development opportunities at our growing startup. Leverage an annual professional development stipend to invest in your career advancement