Sr Manager, Influencer Marketing
Nintendo - Kirkland, Washington, United States, 98034Work at Nintendo
Overview
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Overview
Has day-to-day oversight for NOA's Influencer Marketing program. Plans, drives, and executes strategic planning for engaging with content creators to bring Nintendo products and initiatives to life while managing and executing tactics and providing direction to other team members.Manages, implements, and/or oversees key activities related to product launches and other influencer marketing activities, working independently and with other Marketing and Communications teams.Guides team to ensure all initiatives are aligned with Nintendo's strategic priorities.Manages external partners and agencies involved in executing short and long-term campaigns.Prepares overarching short and long-term goals for all Influencer Marketing programs.Manages content, optimization, reporting/analytics (including defining and tracking ongoing quantitative and qualitative results), relationships, content development, and updates to Influencer Marketing programs.Prepares reports and presentations on the latest influencer marketing activities and opportunities for a wide range of stakeholders to include senior leaders, executive management team, and global headquarters.Prepares quarterly trend reports summarizing key changes in the spaces of content creators and content creation, highlighting any adjustments or recommendations to our approach.Regularly communicates with global headquarters and subsidiaries for program execution, meetings, and to share best practices.Develops and manages team members within the Influencer Marketing team through mentorship, guidance, and performance management.As designated, may represent Nintendo as an official corporate spokesperson in an on-camera or in-person capacity; successful completion of training required.
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity