WEB ANALYST DIGITAL MARKETING
Robert Bosch Group - San Francisco, California, United States, 94199![Robert Bosch Group](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Robert Bosch Group
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Overview
Collaborate with the Bosch and Dremel brand marketing teams to gather and analyze audience insights using web analytics, SEO tools, web crawlers, social listening tools, paid media dashboards, A/B testing, and search trend analysis and primary research methods (survey).Develop and execute measurement/analysis plans in partnership with business stakeholders.Develop and maintain reporting dashboards, make recommendations for scaling campaigns and strategic direction, update reporting templates and assist in analyzing results for internal teams.Work with internal teams to identify/standardize digital tagging needs to appropriately track/analyze performance & attribution modeling.Deliver strategic analyses and insights that are easily understood by marketing and sales.Provide recommendations to streamline reporting processes, eliminating inefficiencies, and improving results.Qualifications
Bachelor's degree in Marketing, Communications, or Computer Science fields.Skills/technical degree in marketing/digital is a plus.Online marketing, web analytics, research experience.1 to 5 years of experience in an analytics role.Strong project management and prioritization skills.Ability to drive consistently high-quality work under tight timeframes.Ability to effectively communicate results in a concise manner.Software: Google Analytics, Power BI, Tealium, Structured Query Language, SAP Analytics Cloud.
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