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Position Summary

To provide marketing support to the Nashville Division to ensure operational success. Serve as co-owner of website content, social media, community presentation, signage and event planning.

Position Summary

To provide marketing support to the Nashville Division to ensure operational success. Serve as co-owner of website content, social media, community presentation, signage and event planning.

Job Responsibilities: Core duties or tasks fundamental and not marginal to the performance of the job.

• Work with Director of Sales to develop effective marketing strategies.
• Manage all marketing activities within the Division.
• Track, monitor, and evaluate results for specific marketing programs and campaigns.
• Ensure consistent, branded image for respective communities are created throughout website, signage, and within the community.
• Coordinate, direct, and implement all Division public relations events and materials to build an effective brand.
• Complete website updates to community web pages as needed on a timely basis.
• Manage and maintain all off-site community signage including WEDs and billboards.
• Work with community teams to produce:
• Local events for brokers, customers, and homeowners
• Promotional specific handouts, advertisements, direct mail, etc.
• Sales office displays
• Assist Director of Sales in defining Sales Center and Model Homes to include ordering displays and Model Home furniture. Review selections based on demographics.
• Attend and present when needed at weekly Sales Meeting.
• Assist Director of Sales in conducting market research/competition reports as needed.
• Assist with broker presentations as needed.
• Join and actively participate in local sales, marketing and home building organizations to keep abreast of the market.
• Properly code and process invoices for respective communities.
• Be available on weekends and after hours as needed.
  
  

Education

Minimum Job Requirements:

• Bachelor’s degree in Marketing, Business or related field
  
  

Experience

• 5 years marketing experience
  
  

Computer Skills

• Microsoft Office Suite
• Email marketing and campaign experience
• Experience with marketing data analytics and tools (Web analytics, CRM)
• Familiarity with Adobe Suite
  
  

We are an equal employment opportunity employer and a certified Drug Free Workplace.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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