Senior Product Marketing Manager - Spend Management & Cards
Mercury - Seattle, Washington, us, 98127![Mercury](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
San Francisco, CA, New York, NY, Portland, OR, or Remote within Canada or United StatesMercury is looking for a Product Marketing Manager who is excited to gain a deep understanding of our audience – as well as our products and the broader market – to uncover insights that will inform the product roadmap and overall marketing strategy.As Product Marketing Manager, you will initially focus on Mercury’s Spend Management, Cards, and Reimbursements products. You will be an expert in understanding and engaging with the needs of our target customers and will own how we position and launch new spend management products and features.Here are some of the things you’ll do:Develop and execute a comprehensive product marketing strategy to drive awareness, adoption, and revenue growth for Mercury's spend management and cards products.Go deep on our products, the market, and our customers in order to articulate product positioning, messaging, and value propositions.Use quantitative and qualitative data to understand customer needs and identify market gaps.Plan and execute product GTMs, nailing audience segmentation, messaging, channel strategy, and measurement.Collaborate with Eng/Product/Design to influence the product roadmap.Partner closely with Sales and Relationship Management teams to improve sales win rates and product upsell opportunities.Build a strong relationship with marketing and brand teams to develop campaigns and outreach relating to your products.Roll up your sleeves to get things done – this can be anything from writing a press release to negotiating a sponsorship.We believe a successful candidate will have some of the following qualities:6+ years experience, with 3+ years of product marketing experience at a tech company.Ideally at least 1 year of product marketing experience in fintech.Product marketing depth: you are an expert in personas, positioning, messaging, pricing, and GTM strategy.Exceptional communication skills, with the ability to influence and collaborate effectively.Strong strategic thinker with the ability to translate market insights into actionable plans.Customer-centric – excited to talk to customers and conduct research that informs strategy.Enjoy storytelling through numbers and testing your assumptions.Be flexible and adaptable in a fast-growing startup environment.The total rewards package at Mercury includes base salary, equity (stock options), and benefits. Our target new hire base salary ranges for this role are the following:US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $181,600 - $213,700US employees outside of these areas: $163,400 - $192,300Canadian employees: CAD 165,300 - 194,500
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