Digital Marketing Manager
Addison Group - Herndon, Virginia, United States, 22070![Addison Group](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Addison Group
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Overview
Herndon, Virginia - Hybrid (2x a week)About Us:
We are a dynamic and innovative company focused on delivering exceptional digital solutions. Our mission is to create high-quality, user-friendly applications that enhance business performance. We are looking for a skilled professional to join our team and drive our website strategy and optimization efforts.Job Summary:
This role involves developing and executing strategies to optimize website performance, enhance user experience, and increase conversion rates. The ideal candidate will lead digital marketing campaigns, manage e-commerce platforms, and develop demand generation strategies to support sales growth.Key Responsibilities:Website Strategy & Optimization:
Develop strategies to improve website performance, user experience, and conversion rates to drive online sales.E-commerce Campaign Management:
Lead digital marketing initiatives to attract traffic, acquire customers, and boost online sales.Demand Generation:
Create and implement strategies to generate leads, nurture prospects, and support sales pipeline growth.SEO & SEM:
Implement search engine optimization strategies and oversee search engine marketing campaigns to drive targeted traffic and conversions.Conversion Rate Optimization (CRO):
Analyze website data and user behavior to identify opportunities for improvement and implement strategies to enhance conversion rates.Content Strategy:
Work with content teams to develop engaging, SEO-optimized content that supports demand generation efforts.Analytics & Reporting:
Use tools to monitor website performance, track key performance indicators, generate reports, and derive actionable insights for continuous optimization.Budget Management:
Manage digital marketing budgets, allocating resources to campaigns that deliver the highest return on investment and contribute to revenue growth.Cross-functional Collaboration:
Collaborate with product management, design, IT, and sales teams to align website and digital marketing initiatives with overall business objectives.E-commerce Platform Management:
Oversee the operation and optimization of the e-commerce platform, ensuring a seamless user experience from browsing to checkout.Minimum Requirements:Education:
Bachelor's degree in Marketing, Business Administration, or a related field.Experience:
5+ years of experience in digital marketing, focusing on website management, e-commerce, and demand generation.Skills:
Strong expertise in website analytics, SEO, SEM, and CRO, and proficiency with digital marketing tools and platforms.Analytical Skills:
Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.Leadership:
Outstanding leadership and project management skills with the ability to manage multiple priorities in a fast-paced environment.Communication:
Exceptional communication skills with the ability to collaborate effectively across teams and influence stakeholders.Preferred Qualifications:Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce).Certifications in digital marketing, Google Analytics, or relevant areas.Knowledge of HTML/CSS and experience with website CMS platforms.