The Custom Group of Companies
The Custom Group of Companies is hiring: SEO Web Optimization Str...
The Custom Group of Companies - New York, NY, United States, 10261
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Overview
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Overview
SEO Web Optimization Strategy Manager
100% Remote in CST or EST Time Zone and able to work daily in EST time Zone
50.00 per hour W2
Part time 26 hours a week
No Corp to Corp or 3rd party agencies
Top 3-5 Skills/Experience looking to see on your resume
We are seeking a Web Optimization Strategy Manager to join our team of professionals in the Healthcare industry that understands website optimization specifically to drive the development and execution of enhanced website experiences as part of an integrated website roadmap. This role will play a critical part in shaping and implementing website strategies that enhance engagement with key audiences and optimize the care seeker journey to improve conversion.
As a key member of the Digital Strategy team, you will support the execution of 2025 digital roadmap (website) and help lay the foundation for 2026.
You'll have:
100% Remote in CST or EST Time Zone and able to work daily in EST time Zone
50.00 per hour W2
Part time 26 hours a week
No Corp to Corp or 3rd party agencies
Top 3-5 Skills/Experience looking to see on your resume
- Hands-on experience developing digital website experiences that improve user engagement and drive improved conversion rates, involving website experiences and website optimization.
- Excellent understanding of data-driven decision making, audience insights, and measurement
- Experience analyzing website user behavior, mapping navigation patterns, and optimizing touchpoints to drive key KPIs
- Healthcare or related industry experience
We are seeking a Web Optimization Strategy Manager to join our team of professionals in the Healthcare industry that understands website optimization specifically to drive the development and execution of enhanced website experiences as part of an integrated website roadmap. This role will play a critical part in shaping and implementing website strategies that enhance engagement with key audiences and optimize the care seeker journey to improve conversion.
As a key member of the Digital Strategy team, you will support the execution of 2025 digital roadmap (website) and help lay the foundation for 2026.
- Build improved web customer experiences and user journeys by analyzing user behavior, mapping navigation patterns, and optimizing touchpoints to drive key KPIs
- Conduct stakeholder interviews to align business priorities and uncover insights that inform website strategy, UX improvements, and content development
- Perform competitive assessments to benchmark industry best practices and identify opportunities for differentiation
- Provide recommendations, based on qualitative and quantitative research, to enhance audience engagement, optimize user flows, and improve overall digital experience
- Optimize web strategy to align with broader digital channels, integrating SEO best practices alongside paid, owned, and earned media for a seamless and discoverable customer journey
- Partner with UX designers, product, and content teams to execute roadmap initiatives in alignment with broader marketing and branding objectives
- Manage landing page execution with content and UX/UI strategists to ensure a seamless experience that meets business needs and clearly drives users towards measurable goals
- Develop comprehensive presentations that effectively convey project strategies and secure approvals
- Provide clear guidance on web best practices, digital trends, and user behavior insights to drive cohesive execution
- Partner with the analytics team to define measurement plans, continuously monitor performance metrics, and recommend iterative improvements for targeted KPIs
You'll have:
- 3-5 years in web strategy, website management, or marketing with a focus on customer journey
- Bachelor's degree in marketing, Digital Marketing, Analytics, Business, or a related field.
- Hands-on experience developing digital website experiences that improve user engagement and drive improved conversion rates.
- Proficiency in behavioral analytical tools such as Heap, Google Analytics, etc.
- Strong background in stakeholder engagement, competitive analysis, and research-driven strategy development.
- Deep understanding of data-driven decision making, audience insights, measurement, and privacy regulations.
- Ability to align teams, facilitate decision-making, and drive collaboration across departments.
- Previous experience in Healthcare or related field.