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Marketing Specialist (Recruiting) - This role bridges the gap between recruitment and marketing, focusing on attracting top talent through recruitment marketing, digital marketing strategies, and candidate engagement campaigns. What you’ll do Manage and optimize Talent Acquisition (TA) marketing systems including Applicant Tracking Systems (ATS), job boards, recruitment CRMs, programmatic advertising tools, and recruitment marketing platforms. Collaborate cross-functionally with Communications and Marketing to ensure proper system integration, data flows, compliance, and alignment within the overall HR technology stack. Develop and execute recruitment marketing strategies. create compelling digital content including videos, social media posts, landing pages, and event materials to support storytelling and enhance recruiting visibility. Plan and implement targeted digital campaigns aimed at both passive and active candidates, using various channels such as social media, email, and job boards. Track and analyze key recruitment marketing metrics including click-through rates (CTR), conversion rates, cost-per-hire, funnel effectiveness, and engagement rates. Generate campaign dashboards and performance reports to show return on investment (ROI) and make data-driven recommendations for improvement. What you’ll need Minimum of 5 years of experience in Recruitment Marketing, Digital Marketing, or a related field. Hands-on experience or exposure to: Applicant Tracking Systems (ATS), such as Workday Marketing automation tools Proven ability in copywriting, content creation, and storytelling for digital channels. Solid understanding of digital marketing, SEO, and social media best practices. Proficient in Excel, SharePoint, and data visualization tools. Basic knowledge of HTML/CSS for formatting emails or landing pages is a plus. Familiarity with paid media, job distribution platforms (e.g., Appcast, LinkedIn, Indeed), and analytics tools such as Google Analytics and UTM tracking. Ability to translate business needs into system and marketing solutions. Other Up to 10% of travel may be required. Employees must have a valid driver’s license and the ability to drive and/or fly to client and other customer locations. The employee is responsible for owning a credit card and managing expenses personally to be reimbursed on a bi-weekly basis. Seniority level

Seniority level Associate Employment type

Employment type Contract Job function

Job function Marketing Industries Staffing and Recruiting Referrals increase your chances of interviewing at ZRG Career Opportunities by 2x Get notified about new Marketing Specialist jobs in

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