Marketing Manager, Spirits
Trinchero Family Estates - Napa, California, United States, 94559Work at Trinchero Family Estates
Overview
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Overview
Develop and implement strategic annual brand plans with careful consideration of marketing investment ROI and marketplace impact.Create 360 marketing programs that effectively engage trade and consumer audiences through POS, events, digital, media and PR tactics.Collaborate with the Spirits Sales VP and sales team to identify market opportunities and activate brand initiatives.Develop and execute high-impact consumer event activations.Initiate and conduct analyses using various data sources to uncover business drivers and growth opportunities.Conduct research for new and existing products to assess and create business solutions based on consumer, competition, and customer insights.Maintain awareness of all key drivers of business performance.Recommend ongoing marketing plan modifications, package changes, and line extensions.Identify optimal consumer targets and brand positioning.Observe and analyze new trends and competitive activities to innovate and build the brands.Monitor the progress of marketing plans, collaborate with key functional areas, and manage outside agencies to meet objectives on schedule and within budget.Ensure compliance with applicable quality, environmental, and safety regulations.Qualifications:
Bachelor’s degree in Marketing, Business, or a related field.Proven experience in spirits or beverage marketing.Strong analytical skills with the ability to interpret data and make strategic decisions.Excellent project management and organizational skills.Ability to thrive in a fast-paced, entrepreneurial environment.Self-starter, able to work autonomously.Strong collaboration and communication skills.Creative thinker with a results-driven approach.
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.Working Conditions:
Office environmentUsually work a standard work week, but ability to work events evenings and weekends 0-3x per monthAvailable for overnight travel 0-2x per monthExtensive computer workMay be required to work at any of TFE's locationsFrequent deadline pressuresNumerous projects in progress at any given timeComply with company safety regulations
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